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Go USA Card launches, a perfect Corporate Gift and Employee Incentive, brings USA Travel Attractions to Nine major US Cities for One Low Price.

November 2, 2005 (Boston, MA) - Travel enthusiasts this holiday season will unwrap the power to enjoy the best of nine cities across the U.S., thanks to friends, family and corporate gift-givers. Smart Destinations' Go USA Card is the first product of its kind and is revolutionizing how consumers maximize their travel experience: a single card offering unlimited, flexible, fully pre-paid admission to hundreds of attractions in multiple cities nationwide. Customers can purchase the Go USA Card in increments of 1, 2, 3, 5 or 7 days, to be used any time within a year at any combination of more than 300 attractions participating in the following markets: Boston, San Francisco, San Diego, Seattle, Chicago, Orlando, Miami, Los Angeles and Hawaii. Los Angeles will be available starting November 15. Go USA Cards can be purchased online at www.GoUSACard.com.

"This is the only card in any country that allows the holder unlimited access to dozens of top attractions in multiple destination cities, and includes the flexibility to be used over the course of a year," said Cecilia Dahl, president of Smart Destinations. "Building on the Go Boston Card and its sister products, we achieved the critical mass needed to create a card that works universally among all our markets. As a result, the Go USA Card is the only card that lets consumers 'day hop' and 'city hop' across the U.S., with all admissions fully pre-paid. Plus, with dozens of attractions in each market, travelers individualize the experience based on personal interests."

"In theory, someone who


travels a great deal could use a seven-day Card one day in every city in which we operate," notes Dahl. The numbers of attractions participating include: more than 60 in New England; 50 in San Francisco and the region, including a dozen in Wine Country; 70 in Orlando, Miami and across central and southern Florida. There are 35 in San Diego, 30 in Seattle, more than 25 in Chicago, and some 30 to start each in Los Angeles and Hawaii. Card holders are able to pick up free, full-color Guidebooks for cities they visit at several locations in each city. Guidebooks include descriptions of attractions, maps and general information, plus details on additional savings possible on shopping, dining and services.

A Great Gift Choice - Whether for Corporate or Personal Giving

As a gift item, no other product offers the same choice, flexibility and value - either as a personal gift to friends and family or as a corporate gift to employees, customers and business partners. Smart Destinations received an enthusiastic reception from HR and marketing professionals, as well from as wholesalers of incentive merchandise, when it unveiled the Card last month at the major premium and incentive conference, the Motivation Show in Chicago. Tangible awards such as travel, tickets to leisure activities and merchandise have proven to be the most popular motivators for customers and employees, and the Go USA Card is an innovative, cost-effective way to give the gift of time well-spent. Go USA Cards can be purchased online at www.GoUSACard.com.
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