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Hungary Travel - Lake Balaton, Visegrad and Szentendre
When visiting Hungary, it is easy to fall in love with Budapest and never venture beyond the city. If this happens, you'll rue the day you missed a chance to visit Lake Balaton, Visegrad and Szentendre.
Lake Balaton
Lake Balaton is located in...
Travel Around Lisbon And Portugal And Exploring Its Beauty
Lisbon, Portugal and its history has been written about on so many pages, its monuments have been described in many different ways so that it gives you the feeling that time has never passed, not only because its architecture has been kept intact...
Travel Saftey - Using Intuition
"We've been robbed," I told Ana. "All of it." I grabbed the
thief, who was no longer acting drunk at all. It was a lesson in
travel safety.
It started when both my wife and I had a strong feeling we
shouldn't get on that bus in Cuenca....
Turkey Travel Tips
A Traveler's Guide to Turkey
Turkey is a unique country that lies along two continents. One
part of Turkey is part of Europe, while the rest is
geographically situated in West Asia, (also called the Middle
East). Many languages are spoken in...
What you need to know about - cancun travel
The charismatic Cancun can quench anyone's thirst for enjoyment caressing the bountiful nature. The island is nestled in the lately recognized state of Mexico. Cancun leaves a thrilling impact on all its visitors because of more than a few reasons....
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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