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5 Great Travel Survival Tips
How to Survive While Traveling
In one way or another, aside from the business purpose that some
travelers pursue, traveling is known to be one outlet for the
adventurous aspect of a lot of people. Sure, traveling can be
one heck of a fun...
ABCs of Adventure Travel
A – Address peel and stick labels for all your family and friends before you go. Then stick to postcards along the way and you'll come home looking good.
B – Bottled water is a must – don't drink anything else.
C – Cookbooks from your...
Bird Flu - Information for Travelers
If an Avian Bird Flu pandemic strikes theres no doubt it will have a devastating effect on the travel industry. This document touches briefly on Bird Flu and provides advice for Travelers who are going to be ultimately more susceptible if a pandemic...
Pack List for a Cruise--and other Travel Tips
What you bring on a cruise depends a great deal of the kind of ship it is.........casual or elegant.........and your plans for "fine dining". If you are sailing a ship with all the elegant evenings, this takes special forethought on your part....
Travel To Lake Louise - Vacation Capital Of Canada
If you're looking for a vacation getaway in North America with some of the most breathtaking scenery in the world, a place where you can see unspoiled wilderness and wildlife during the day, hike, bike, or fish, and then be pampered with a massage,...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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