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AAA Expects 1.7 Percent Increase in Holiday Travel
Americans will travel in
potentially record-high numbers this Christmas-New Year's
holiday, despite travel costs that are up nearly across the
board. AAA estimates that 63.50 million Americans will travel 50
miles or more from home this ...
Did I Pack My Toothbrush? Getting Organized for Travel
For many of us summertime = vacation time. Some people will spend their days off at the local pool. Some may choose to sightsee in their own town. Many will leave behind the comforts of home for the open road. Regardless of the destination or...
Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits February 16, 2004, Norfolk, Va. – RoomSaver.com, the Web’s most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced that...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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