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First Time Travel to Europe – Your Six Month Planning Guide
So, you’ve decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans you’ll need to make before traveling to Europe, starting from six...
How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area.
Tourists are the favorite prey of the goblins of the world for the following reasons:
They are easy to spot....
How To Create Your Own Travel Discounts!
Why not take the initiative and find your own ways to cheap
travel by making your own discount? As you know, hotel and
rental car owners don't just offer you discounts at random.
Usually, they offer discounts during off-peak seasons. As a
savvy...
Travel Kits - Basic Guide
A BASIC TRAVELLER'S KIT GUIDE
Never be caught unprepared during a trip. Plan ahead and stuff
your bag with essentials things you need. The better prepared
you are, the more fun you will have on the trip. Here's a
checklist of what should be...
Traveling With A Large Family
TIPS ON TRAVELING WITH THE FAMILY
When traveling, most would not agree with 'the more, the
merrier'. But it can be! Well, it should be. Traveling with the
family can be hassle- free and loaded with fun. There is no
reason you shouldn't...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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