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Student Travel – Backpacking In Europe
For the fortunate few, life isn’t complete without a backpacking trip through Europe. This right of passage is believed to further the maturation process of college students, according to sociologists. Of course, others have opined that copious...
Tips for General Travel Safety
Traveling can provide some of the greatest experiences of your life; however it can also be pretty scary if general travel safety is not followed. Before traveling everyone involved in the trip should review safety suggestions and mentally prepare...
Travel Health: Useful medical information for good health before your departure, during your trip and after your return.
The diseases most commonly seen in travellers are diarrhoea, malaria (if you travel in a malaria-infested area), accidents (when travelling by car or swimming), wound infections and sexually transmitted diseases. - Diarrhoea is caused by...
Travel Kashmir at cheapest price
Set like a jewelled crown on the map of India, Kashmir is a many faceteddiamond, changing character with the seasons - always extravagantly beautiful.Three Himalayan ranges, Karakoram, Zanaskar and Pir Panjal - snow capped,majestic, frame the...
Travel To Russia - Vladivostok, Russian "Lord of the East"
To many world-wide travelers seeking adventure, the Russian
Far East is a very desirable place to visit, and of course
if you are going to visit this region, you do not want to miss seeing the famous sea port, Vladivostok. Vladivostok, meaning...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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