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Picking The Best Travel Destinations
Choosing Your Best Travel Destination
If you are planning to take a vacation, be sure to know what you
really like to do, this will make your trip more meaningful.
Mostly, travelers go for a trip that their friends recommend,
but is it what...
Survival China Travel Tips and Tricks
These China Travel Tips, Survival Techniques, will help you get around and make your trip to China easier, so you will be able to experience the real China with a little less stress. China is an odd beast that needs to be respected; the major...
Travel Massachusetts - Local's Favorite Must See Sites
Everyone knows about Cape Cod and Boston as great travel destinations. But, there are lesser traveled gems like Cape Ann and Western Mass. Below, I have suggested some of my favorite holiday trips. Explore Massachusetts and keep coming back for...
Travel Safety Tips
"A safe journey is what your loved ones wish for every time you
leave town and following some simple travel safety tips goes a
long way in ensuring that you return home unharmed. While
terrorism is emerging as a growing concern for...
Traveling In Costa Rica
Costa Rica is full of fascinating things to see and do. When you visit Costa Rica the first thing that you will notice is the friendly environment that permeates every aspect of the society in Costa Rica. And there are not many places on earth that...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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