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e-Marginalia: Travel Beyond the Margin
Does this sound familiar? You return from vacation and the first thing you do is call or email your best friend. You are brimming with exciting news, practically bursting to give a full report on the adventure you just enjoyed. And for a couple of...
Have new technologies improved solo business travels?
In the last 10 to 20 years, advance in technology has transformed many aspects of business travel; from the way we book our hotel rooms to staying in touch with relatives left at home. However it seems that it has not changed one aspect of it: the...
Health Tips for Travellers
Travelling in Canada
Each year, over one million visitors come to Canada to explore this vast land. From cosmopolitan cities to majestic mountain ranges, Canada's landscape is as diverse as its people. Travel, whether abroad or in one's own...
Travel Insurance - Trip Cancellation and Health Insurance
Most people don't really know what they're looking for in travel insurance they just want something to take care of them in case they can't make the trip or if something happens to them while on the trip.
Trip cancellation and medical travel...
Travel Wallet Checklist
A travel wallet can be pretty handy when you´re on the move, especially on international trips. It keeps all your travel documents and currency in one place for easy access. Following is a checklist of items you may want to keep in your travel...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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