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Cheap Travel Secrets
There are two ways to save money traveling. The first way is to get the best deals on the specific things you want. There is a limitation to this type of approach though. If , for example, you find the lowest price on the best hotel in Honolulu...
Successfull travel is not just cheap plane tickets - Part 2
When traveling abroad proper planning is more important than just looking for cheap plane tickets. An hour spent in planning can save so much time and frustration when you arrive at your destination. Here are some great travel tips to help you on...
Traveling to Europe with your digital camera?
The Vacation Season is fast approaching and naturally you will be taking your digital camera along for the journey. After all your vacations are far and few between and it is nice to look back on those memories as you slave away at your job....
Traveling With A Large Family
TIPS ON TRAVELING WITH THE FAMILY
When traveling, most would not agree with 'the more, the
merrier'. But it can be! Well, it should be. Traveling with the
family can be hassle- free and loaded with fun. There is no
reason you shouldn't...
Travelling Overseas - Staying Healthy
Every year, millions of people visit developing countries. Of these, many are business people looking for new opportunities. With a myriad of development potential available in the Asian region, business people are flocking overseas in order to get...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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