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San Francisco Travel - Discover the Mission District's Murals
With over 600 murals, San Francisco streets are a parade of vibrant and radiant murals that are painted on building walls and facades, fences, garage doors and more. The colorful Mission District is the epicenter of San Francisco murals with the...
The Importance of Travel Insurance
You've finally saved enough to go on that dream vacation you've been planning. Now you're wondering if you should buy travel insurance. Do I really need to go to the extra expense? All I can lose is my luggage, right?
Guess again! Anything...
Travel at ease with Motor Home
Motor homes, also known as recreational vehicles, are an ideal way to experience travel comfortably and economically. Popular with road trippers and frequent domestic travelers, motor homes usually include a kitchenette, bathroom, sleeping areas,...
Travel tips for the first time business or leisure traveller to China
<p align="justify"><font size="3" face="Geneva, Arial, Helvetica, sans-serif"><strong><font color="#FF6600">Travel Tips for China</font></strong></font><font color="#FF6600" size="2" face="Geneva, Arial,...
What you need to know about - thailand travel
Thailand is one of those destinations, which is forever teeming with tourists. The country holds an exclusive position in the hearts of all vacationers for the place has much more to offer than anyone can expect. Thailand lies in the South East Asia...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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