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Guide to Southwest travel
Southwest region of United States is an exhibition of myriad
cultures, traditions, activities, events and ambience. This is
because the region is composed of globally recognized states-
Arizona, New Mexico, California, Nevada, Texas and...
Photography Tips While Traveling
Whether you’re embarking on a family vacation or your family reunion, it’s going to be a special time. When we think of trips we’ve taken, we tend to remember them best with photographs. Here’s some ideas to enhance your vacation as well as your...
Save Money On Travel Reservations
Cheap Reservations without the Hassle
- Plan your vacations on off seasons, Hotel rates, even airline
and car rental rates are lower during this time due to lower
demand. You can get as much as a 50% discount if you book a room
during off...
Travel To Russia - Vladivostok, Russian "Lord of the East"
To many world-wide travelers seeking adventure, the Russian
Far East is a very desirable place to visit, and of course
if you are going to visit this region, you do not want to miss seeing the famous sea port, Vladivostok. Vladivostok, meaning...
What you need to know about – Budget travel
Generally people deem traveling to be one amongst the most expensive event in their lives. But this can be proved wrong. A little judicious and cautious planning can save tremendous expenditure without compromising significantly on the fun and joy...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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