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Are you a Traveler?
I’m making an assumption that at want point in your life you’ve been a tourist. You’ve carried a map, a camera, maybe even had a tour guide. You’ve traveled to different destinations, relaxed on remote beaches, climbed stairs in buildings you see on...
Five Affordable World Travel Destinations
Locations That Offer More But Cost Less So you want to travel the world but you have a tight budget? Are you tired of reading about everyone else’s exotic adventures and ready to have some of your own? Have you...
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits February 16, 2004, Norfolk, Va. – RoomSaver.com, the Web’s most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced that...
Travel and Health
Maintaining Good Health While Traveling
Imagine planning a trip weeks or maybe months in advance and
when the time comes that one gets to actually travel, for some
reason, one gets sick along the way and instead of enjoying the
trip seeing...
Traveling with Your Pet: A Quick Checklist for Pet Owners
In the rush and excitement before leaving for a trip, it's so easy to forget something. And when you're a pet owner, it's even more of a challenge -- not only are you packing for yourself, but you're packing for your pet, too! [It doesn't help...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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