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Desiya.com Redefining Hospitality Industry And Business Travel In India
India has evolved as an economic powerhouse and is now the fourth largest economy in the world. With globalization, there has been a mad rush among the corporate world to grab the Indian market and reap the benefits of cheap labor that India has to...
Indochina Travel and Tours
Indochina travel is Vietnamese international tours company based in Hanoi indochina tour packages discovery indochina vacation travel explore indochina tours, holiday to indochina travel adventure vietnam travel company, discover indochina vacations...
Successfull travel is not just cheap plane tickets
Planning ahead when traveling can save you so much time. Simple things such as trying to find cheap plane tickets is obvious, but researching your selected place of travel is the most important thing you can do to ensure a fantastic holiday or...
Travel Journals - How To Keep A Travel Journal
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Traveling on a Budget : The Cheapest Vacations Possible
If you're going to travel on a budget, you should think about different ways to cut down on your expenses. This article will give you a number of tips that will let you take a vacation without maxing out the credit cards.
First, if you can, you...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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