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Avoid Air Sickness While Traveling
How to Have a Grand Time in the Skies
Even in the olden times, the problem of motion sickness had been
prevalent. In fact, it was even referred to as "camel sickness"
in the Bible, where the camel riders experience nausea due to
moderate...
RoomSaver.com Travelers Are Loyal to Hotel Rates, Not Brands
July 14, 2005- In a recent survey conducted this month of over a hundred RoomSaver.com Travel Club members, hotel brand preferences were investigated. Results show that the majority of respondents (34.8%) do not prefer a specific brand, instead they...
Successfull travel is not just cheap plane tickets - Part 2
When traveling abroad proper planning is more important than just looking for cheap plane tickets. An hour spent in planning can save so much time and frustration when you arrive at your destination. Here are some great travel tips to help you on...
Washington, DC a Bargain Travel Guide
Welcome to Washington, DC - The nation's capital is a city with public museums and monuments galore, but also hidden treasures that should not be overlooked. Whether you're in Georgetown, downtown, or even in Northern Virginia, and whether you're...
What you need to know about - canada travel
Canada is one of the celebrated countries of the world. The second largest country in the world has unique blend of French-English culture. With plenty of worth watching cities, the country is not densely populated. The cities of Canada have their...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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