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Informative Articles

5 Great Travel Survival Tips
How to Survive While Traveling In one way or another, aside from the business purpose that some travelers pursue, traveling is known to be one outlet for the adventurous aspect of a lot of people. Sure, traveling can be one heck of a fun...

Make Travel Plans For Tsunima Relief
Welcome to TravelHomeLand Business Center... *****TSUNAMIS RELIEF****** Perkins Enterprises, LLC http://www.nateperkinslive.com http://www.voippacket8.net nateperkinsent@bellsouth.net 678-565-8633 OR 1800-904-8647 We have designed a Relief...

The lowdown on china travel
The fragrance of fish, lobsters…, the sturdy Great Wall, the broken hush of winds by the Martial Arts, the grand museums and unpretentious down to earth people…welcome you to the third largest country on the globe-China. China is universally known...

Travel Tips Brazil
Important Information Before Going to Brazil Brazil has a very diverse culture and a wonderful climate. Summer starts in December and ends in February in this South American country. So before going on a trip to Brazil, one has to have...

Traveling in Mexico City: The Ins & Outs of Getting Around
If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating. This article...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.