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Informative Articles

Costa Rica Travel Packages
Located in southern Central America, Costa Rica is surrounded by three different bodies of water including the Panama Canal on the southeast, the Pacific Ocean on the southwest and west and the Caribbean Ocean on the east. Because of Costa...
Luggage, Forever your Travel Companion
Luggage is one of the most essential things that we just cant live without in an age where the whole world is literally on the move. The wonders of modern jet travel has meant that compared to 100 years ago, people are more mobile and constantly...
Save Money On Your Vacation and Travel With Discount Airfares
Who else wants to find the best cheap airfares or at least great discount airfares for the vacation of a lifetime? See if this scenario matches anyone you know! Another busy day. You have to be in the office in 10 minutes but you are caught up in...
Traveling to the Canadian Arctic and Native Inuit Communities
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What you need to know about – Business travel
Business trips or official trips are those that take you away from your place of work for a significant duration of time. In terms of IRS you travel away from your ‘tax home’ (the place where you are currently working) to a different place for a...
 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.