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Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...
Planning For Road Trip Travel
Whether you are a seasoned pro or a novice newcomer to the world of interstate travel, planning a road trip can be more time-intensive than you think. If you are about to embark on a cross country adventure or a coastal tour of the Atlantic, there...
Travelling light - How to pack light travelling with toddlers
Whether you're packing to go for a walk to the park
or your planning a trip across country, when your travelling
with toddlers packing poses a problem. How to pack light
travelling with toddlers is a little more difficult than packing
for an...
Want To Start Your Own Business In 2006? Get Into The Travel Industry
While the economy has been good to some people, it has been less
than stellar for others. Many people are feeling squeezed
between high energy prices and jobs that are always cutting back.
NOW may be exactly the right time to start your own...
What you need to know about - senior citizens travel
Are you drained of sitting at home, doing babysitting of your grandchildren? Have your dreams to explore the world not turned to reality? Are your eyes longing to capture the grandeur of the world around you? If yes, don't detain yourself from...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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