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Alternatives for Business Travelers
"I'm coming home. I've been away too long. Been away so long. I'm coming home" – Ian Thomas, in Coming Home
I still recall my road warrior days. It seemed like every other week, I was hopping on a plane for Orlando or Vancouver or Palm...
Argentina Travel - Buenos Aires, Mar del Plata, Iguazú Falls, Tierra del Fuego and Patagonia
Argentina is on the way back from the economic crisis of the last few years. If you are looking for a travel destination, Argentina is amazing and cheap. Economic Woes While Argentina has unlimited beauty, it also has unlimited corruption. The...
Is Purchasing Travel Insurance Smart?
To answer the question "is purchasing travel insurance smart?" let's look at what insurance is. When you purchase insurance - health insurance, homeowner's insurance, car insurance, life insurance, or travel insurance - you're not making an...
Tips When Traveling Asia
Asian Travel Tips
Asia occupies a quarter of the earth's land mass, it spans a lot
of time zones. Having a single travel guide for all of Asia is
virtually impossible. Asia like any other continent, has its
certain hot spots, here are basic...
Travel Insurance - Do I Really Need To Buy Cover For A Holiday In Britain?
Last week my wife and I booked a seven day holiday in Tobermory
on the wonderful Isle of Mull. All that grand scenery with
brightly painted houses clustered around the harbour. Hands up
who knows Tobermory as Balamory!
You could have...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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