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Informative Articles

Air Travel around the world and let your cares fall by the wayside as you take wonderful vacations.
Air Travel and vacations, to get on a plane and go somewhere, can be one of life's most rewarding experiences. It's so exciting to contemplate an exotic or relaxing destination, for no other reason than to just get away. Half the fun of air...

Picking The Best Travel Destinations
Choosing Your Best Travel Destination If you are planning to take a vacation, be sure to know what you really like to do, this will make your trip more meaningful. Mostly, travelers go for a trip that their friends recommend, but is it what...

RoomSaver.com Travelers Prefer More Than One
September 21, 2005- A recent poll of RoomSaver.com's Travel club members reveals that the majority of the respondents prefer to take more than just one trip per year, stay more than just 1-2 nights per trip, and travel with at least one other...

The Chance To Travel Mexico And Stay At Some Beautiful Mexican Resorts
Cancun vacations offer white sandy beaches, warm tropical sun and beautiful blue water. Some of the finest Mexico resorts can be found in Cancun. One of the great things about deciding to travel Mexico is the short time it takes to get there....

Traveling Smart Safari Tips
Safari Travel Tips Before stepping on that plane for a marvelous safari adventure, plan like there's no tomorrow. You will thank your self for being precautious when faced with untoward incidents. Here are the important things you...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.