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Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...

Savings for Business Travellers
With hotel prices soaring and London losing its affordable hotels to demolition and refurbishment as parts of big hotel chains, business travellers are often forced to pay premium prices for a hotel room. Many companies have found a simple and more...

Tour and travel operators india,Cultural tour operator India,tour operator India,tour operator in india
Tanya Sri Kumar [ 10 September , 2005 ] www.india-travel-horizon.com Horizon Worldwide was founded in 1996 since then we have already catered around 28000 Guests from parts of world. In keeping with the company's philosophy of personalized,...

Tour operator india : Tour And Travel
Tour operator india : Tour And Travel Tanya Sri Kumar [ 18 September , 2005 ] www.bluebirdtravels.com Travel and tourism - the two enchanting fields, contrive their pattern of services from time to time. They are an indispensable part of...

Travel Insurance Bargains for Brits
If you're traveling in the UK, or a UK citizen traveling elsewhere, you have many options including full year travel insurance. While the occasional traveler such as a vacationer may not find full year travel insurance preferable to the one-trip...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.