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Informative Articles

Pet Travel Guide: Tips For Traveling With Your Pet
Here are some important pet travel tips that you need to know while planning a vacation with your pet. Bringing your pet with you on your vacation is becoming easier. Lots of hotels and motels are accommodating pet travel. Most National Parks...

Top Holiday Travel Destinations
Despite the high cost of fuel and other travel expenses, an estimated 63.5 million Americans are planning to travel at least 50 miles or more from home this Christmas and New Year. Hotel rates are up nearly 15% at some popular destinations,...

Travel Italy - Italy's must see Art and Architecture
Every year millions of visitors trek through Italy in search of ancient culture, great food, art, architecture, and more. The allure is immediate even to those who have never been. There is more art and architecture to see in Italy than one person...

Travel Oahu - Explore Hawaii like the Locals!
Every year millions of visitors from Japan, mainland USA and beyond land at Honolulu International Airport ready to begin their vacation in paradise. Soon after landing, most visitors hop in a cab or bus sent from the hotel and begin the journey...

Travel To Lake Louise - Vacation Capital Of Canada
If you're looking for a vacation getaway in North America with some of the most breathtaking scenery in the world, a place where you can see unspoiled wilderness and wildlife during the day, hike, bike, or fish, and then be pampered with a massage,...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.