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10 Tips for Hassle-Free Business Travel
If you're a road warrior, these travel tips will help reduce the stress of your journeys. 1. Choose your Travel Modality Wisely Planes, trains or automobiles: what's the choice to be? While air travel is clearly the only way to go for long...
Enjoy a Multitude of Memories by Travelling in Nova Scotia
Copyright 2005 MHG Consulting
Nova Scotia is an ethereal peninsula that juts off of Canada's eastern coast into the Atlantic Ocean. It's array of geography from dense, rich forests to windswept, rocky shores and fertile inland orchards make it the...
Planning International Travel for Christmas?
Christmas international travel 475 [shudder]. No really, a little EQ - managing the attitude, and using the ole noggin' can make it almost pleasant! 1. Pack your patience and your Emotional Intelligence. Turn down the emotiong, turn up the...
Tips for General Travel Safety
Traveling can provide some of the greatest experiences of your life; however it can also be pretty scary if general travel safety is not followed. Before traveling everyone involved in the trip should review safety suggestions and mentally prepare...
Travel Guide and Tourist Attractions
How many times have you experienced going to a place that seems interesting yet you have no idea what are the tourist attractions that city or country has to offer for its visitors? You would be fortunate enough if you have a friend, a family member...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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