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Informative Articles

How to Pick a Travel Agency
"How To Pick A Travel Agency" By Nathan Lynch www.SouthBeachUncovered.com The trip of a lifetime can take a lifetime to plan unless you know how to pick a travel agency. A common misconception is that travel agencies add to the cost of your trip....

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EGYPT ADVENTURE TOURS The Finest Travel Agent in Egypt offer Travel Tips , Best Nile Cruises Deals, Budget Travel Packages , Special Hotel rates in Cairo, Alex, Aswan, Safari, Golf, Hurghada, Sharm El-Sheikh and Red Sea in Egypt. EGYPT holds a...

Travel India Holidays-Rajasthan Goa Kerala,Taj Mahal,GoldenTriangle,Incredible India Travel Packages, South North India Holidays
When you travel to India the first words which echo in your ears are "NAMASTE" which means much more than welcome. For more information online see <strong> http://www.travelindia-holidays.com </strong> Just as India means more than a...

Travel Light: The How And Why
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What you need to know about - Barcelona travel
Welcome to the home of 1888 World's Fair and 1992 Olympics, the capital of Catalan region-a culture branded for its unique amalgam of Spanish and French mode of cooking. Known for its affluent culture and heritage, the city of Barcelona nestled on...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.