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Health Tips for Travellers
Travelling in Canada
Each year, over one million visitors come to Canada to explore this vast land. From cosmopolitan cities to majestic mountain ranges, Canada's landscape is as diverse as its people. Travel, whether abroad or in one's own...
RoomSaver.com Travelers Are Loyal to Hotel Rates, Not Brands
July 14, 2005- In a recent survey conducted this month of over a hundred RoomSaver.com Travel Club members, hotel brand preferences were investigated. Results show that the majority of respondents (34.8%) do not prefer a specific brand, instead they...
Safe Travel Tips On Mean Streets
The best way to avoid any possible dangers during your travels is to keep your head about you at all times. Here are some travel tips to help keep any inconveniences at bay.
1) When it comes to belongings, your passport and your money are...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
Travel to Italy - Rome and Venice
Where does one begin to start when discussing Italy. Well, if you intend to travel there, Rome and Venice are good places to start.
Rome
Perhaps you've heard of it? It goes without saying that Rome has a rather prominent past. Lets see, in Rome...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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