|
|
|
8 things not to forget when traveling to the tropics
Copyright 2005 Dave Markel
Sometimes it is hard to pack for a place or climate that is new. When packing to go to the tropics there are some items that you don't want to forget.
1. Appropriate Identification: With tighter security these days it...
Finding cheap airfare for Indian travel
The land of myriad cultures, staunchly rooted in tradition, the habitat of millions of people belonging to varying religions and the country known for its distinguished history…India is a place worth visiting in the Asian continent.
Though India...
Picking The Best Travel Destinations
Choosing Your Best Travel Destination
If you are planning to take a vacation, be sure to know what you
really like to do, this will make your trip more meaningful.
Mostly, travelers go for a trip that their friends recommend,
but is it what...
Travel During Hurricane Season: Considering the Odds
While some travelers may find it surprising, there are many reasons why vacationers choose to travel during the Hurricane Season. Recent disasters have brought worldwide attention to the damage that can be caused by hurricanes. Still, many travelers...
Travel Health: Useful medical information for good health before your departure, during your trip and after your return.
The diseases most commonly seen in travellers are diarrhoea, malaria (if you travel in a malaria-infested area), accidents (when travelling by car or swimming), wound infections and sexually transmitted diseases. - Diarrhoea is caused by...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|