Search
Recommended Products
Related Links


 

 

Informative Articles

Car Hire - How To Get The Best Price And Service For Traveling
With just a little research your travel experience can be much more enjoyable. It really is worth your time to look into information, before you get a car hire or rental. The best rental tip to get a cost effective car hire or rental for...

Make Travel Plans For Tsunima Relief
Welcome to TravelHomeLand Business Center... *****TSUNAMIS RELIEF****** Perkins Enterprises, LLC http://www.nateperkinslive.com http://www.voippacket8.net nateperkinsent@bellsouth.net 678-565-8633 OR 1800-904-8647 We have designed a Relief...

Traveling To Disney World
Disney World Traveling Disney World is probably the most popular theme park in the world, attractions, rides, characters, the works, there is no doubt that nobody goes to Disney World to get headaches. To prevent unnecessary muscle and head...

Travelling to and within Ireland.
To enjoy travelling in Ireland one has to have first travelled to Ireland. As Ireland is an island nation, travelling to Ireland means arriving by either air or sea. One also has to consider the modes of transport on offer to travel around...

Turkey Travel Tips
A Traveler's Guide to Turkey Turkey is a unique country that lies along two continents. One part of Turkey is part of Europe, while the rest is geographically situated in West Asia, (also called the Middle East). Many languages are spoken in...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.