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8 things not to forget when traveling to the tropics
Copyright 2005 Dave Markel
Sometimes it is hard to pack for a place or climate that is new. When packing to go to the tropics there are some items that you don't want to forget.
1. Appropriate Identification: With tighter security these days it...
Add the New Braunfels Texas Wurstfest to Your Fall Travel
GEMÜTLICHKEIT (warm friendliness, good cheer) “Willkommen zum WURSTFEST! Prosit, und hab' Spasz!” is the slogan for this really appealing annual event. It means “Welcome. Cheers! To your health, and have fun!” Combining a unique German community...
Dare to Understand Travel Terms, Then Sit Back and Enjoy Traveling
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Travel to Turkey for the 2006 Total Solar Eclipse
Wednesday March 29th 2006 will be a very special day in Turkey. Shortly before two o'clock in the afternoon local time an eerie darkness will descend across the land. Birds will begin to roost and streetlights will flicker on as the sun slips behind...
Traveling with Your Pet: A Quick Checklist for Pet Owners
In the rush and excitement before leaving for a trip, it's so easy to forget something. And when you're a pet owner, it's even more of a challenge -- not only are you packing for yourself, but you're packing for your pet, too! [It doesn't help...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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