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Is Purchasing Travel Insurance Smart?
To answer the question "is purchasing travel insurance smart?" let's look at what insurance is. When you purchase insurance - health insurance, homeowner's insurance, car insurance, life insurance, or travel insurance - you're not making an...
Travel Cambodia - Phnom Penh, Angkor Wat, Sihanoukville
Cambodia is a land on the mend. From 1977 through 1980, the Khmer Rouge ruled the country, fanatics bent on genocide. Millions were killed and the period was put to film in the movie, "The Killing Fields." Fortunately, those days are over and the...
Travel Health Insurance: Reimbursement Depends On Following The Rules
(NC)—Travelling, whether for business or pleasure, involves risk. A personal emergency may necessitate an early return, or you may need hospital treatment or air evacuation due to a medical problem. Travellers should be aware that the Ontario...
Travel Tips Enjoying The Sun
How to Enjoy the Best Places under the Sun
There are people who are fond of traveling. They like to go to
places where they can recharge their souls, unwind, release the
tension from work, and simply enjoy what life has to offer.
And...
Traveling In Costa Rica
Costa Rica is full of fascinating things to see and do. When you visit Costa Rica the first thing that you will notice is the friendly environment that permeates every aspect of the society in Costa Rica. And there are not many places on earth that...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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