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All inclusive travel planning
Ever tried to cram all your travel plans into one small budget and short schedule? If you have, you will know the true meaning of a frugal and haphazard vacation. Some people think that all-inclusive vacation packages leave very little space for...
Best Places To Travel During The Holidays With Your Family
Thinking about taking your family on a Christmas vacation?
Although it has long been tradition to wait at home for Santa to arrive, a number of American families spend Christmas away from home each year. Christmas vacations are becoming more and...
Brazil Travel
If you are thinking about going to Brazil, I think you are a very smart person. Brazil is an exciting country with plenty to see and do and a very warm people who love to receive and share with whomever is receptive enough to make friends with them....
How to Pick a Travel Agency
"How To Pick A Travel Agency" By Nathan Lynch www.SouthBeachUncovered.com The trip of a lifetime can take a lifetime to plan unless you know how to pick a travel agency. A common misconception is that travel agencies add to the cost of your trip....
Traveling To Disney World
Disney World Traveling
Disney World is probably the most popular theme park in the
world, attractions, rides, characters, the works, there is no
doubt that nobody goes to Disney World to get headaches. To
prevent unnecessary muscle and head...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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