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Informative Articles

Eight Great Tips For The Adventure Traveler
1. Embrace the place. Be sure to explore around the corners, go into the one of kind shops and meet the locals. Find out where the towns folk go for coffee and the newspaper in the morning and join them. DON'T have breakfast at the hotel. 2....

Lets-Travel-Rome.com Guide to Cheap Annual Travel Insurance.
Vacations are for fun, it means leaving behind your job and responsibilities for a while. Having travel insurance is one way of putting your mind at complete rest. It's a lot easier to enjoy your trip if you know that you are covered from...

Successfull travel is not just cheap plane tickets - Part 2
When traveling abroad proper planning is more important than just looking for cheap plane tickets. An hour spent in planning can save so much time and frustration when you arrive at your destination. Here are some great travel tips to help you on...

Tour and travel operators india,Cultural tour operator India,tour operator India,tour operator in india
Tanya Sri Kumar [ 10 September , 2005 ] www.india-travel-horizon.com Horizon Worldwide was founded in 1996 since then we have already catered around 28000 Guests from parts of world. In keeping with the company's philosophy of personalized,...

Travelling to and within Ireland.
To enjoy travelling in Ireland one has to have first travelled to Ireland. As Ireland is an island nation, travelling to Ireland means arriving by either air or sea. One also has to consider the modes of transport on offer to travel around...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.