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Cheap International Travel Secrets
What is the real secret to cheap international travel? It is the same as the secret to doing anything for less. Learn to be an opportunist. Opportunistic travelers get to travel more, see more and do more. Of course, you can ignore this advice if...
Finding Travel Deals
If your vacation time is coming up and you are planning on making a trip, then you will need to make some plans. Perhaps you are going to visit family? Or, maybe you plan to take your family to see an attraction somewhere? Maybe you are going to...
Go USA Card launches, a perfect Corporate Gift and Employee Incentive, brings USA Travel Attractions to Nine major US Cities for One Low Price.
November 2, 2005 (Boston, MA) - Travel enthusiasts this holiday season will unwrap the power to enjoy the best of nine cities across the U.S., thanks to friends, family and corporate gift-givers. Smart Destinations' Go USA Card is the first product...
Tips For Traveling With Kids
TIPS ON HOW TO ENJOY TRAVELING WITH KIDS
Thinking twice on bringing your kids along when you travel?
Traveling with children need not be stressful. Here are few tips
on how you can enjoy your trip with less trouble and more fun.
*Plan...
Travel Germany: Oktoberfest
Travel Germany: Oktoberfest Travelers to Germany during late September and early October are in for an Oktoberfest treat: two solid weeks of beer drinking, revelry and entertainment. For a glimpse into the festivities, as well as some of the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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