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Informative Articles

Make Travel Plans For Tsunima Relief
Welcome to TravelHomeLand Business Center... *****TSUNAMIS RELIEF****** Perkins Enterprises, LLC http://www.nateperkinslive.com http://www.voippacket8.net nateperkinsent@bellsouth.net 678-565-8633 OR 1800-904-8647 We have designed a Relief...

The lowdown on new orleans travel
The beautiful city cuddled around the curve of the Mississippi River, known for its cuisine, music and culture, is the metropolis New Orleans. This vibrant city summons many a visitors every year. Its more than a few attractions are cherished by...

Travel Industry Trends and Predictions 2004
This article collects our thoughts about new trends in the travel industry and tourism markets, especially with regard to sustainable tourism. This is not meant to be an exhaustive list, and is quite general. These trends are included as an...

Travel Wallet Checklist
A travel wallet can be pretty handy when you´re on the move, especially on international trips. It keeps all your travel documents and currency in one place for easy access. Following is a checklist of items you may want to keep in your travel...

Where on Earth, a Travel Journal
Hello, and welcome. This month's report takes us to the western U.S. state of Oregon and some fantastic snowboarding. First a little background on the state of Oregon itself. Begin with a little prehistory by following this link to learn about...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.