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AAA Expects 1.7 Percent Increase in Holiday Travel
Americans will travel in
potentially record-high numbers this Christmas-New Year's
holiday, despite travel costs that are up nearly across the
board. AAA estimates that 63.50 million Americans will travel 50
miles or more from home this ...
How to Ease Travel Sickness this Summer
Travel sickness, whether brought on when travelling by air, sea or car is a nightmare. If you are unprepared then the resulting mess and smell can affect other people, spreading almost like a virulent virus. On a plane or in the car the smell can...
Save Money On Your Vacation and Travel With Discount Airfares
Who else wants to find the best cheap airfares or at least great discount airfares for the vacation of a lifetime? See if this scenario matches anyone you know!
Another busy day. You have to be in the office in 10 minutes but you are caught up in...
Time For Tourists To Enjoy Festive Offers From TravelGoDelhi Hotels
Delhi hotels are brimming with tourist and there are still a large number of people pouring in the city to enjoy a Diwali vacation. The city of Delhi looks gorgeous during this festival of light. Hotels in Delhi have also joined the bandwagon by...
Travel Massachusetts - Local's Favorite Must See Sites
Everyone knows about Cape Cod and Boston as great travel destinations. But, there are lesser traveled gems like Cape Ann and Western Mass. Below, I have suggested some of my favorite holiday trips. Explore Massachusetts and keep coming back for...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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