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Expanding Travelers Horizons
Planning for retirement starts early in many people's lives with
pension plans, IRAs and other financial planning schemes, but it
is not until we near the transition into retirement that serious
thought is given to what form and style this new...
RoomSaver.com Releases Survey Results Profiling Holiday Travel Destinations
RoomSaver.com Releases Survey Results Profiling Holiday Travel Destinations December 9, 2003, Virginia Beach, Va. – RoomSaver.com, the Web’s most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced...
The Ultimate Traveler's Day Dream Come True
More than a few times, I've caught myself sitting at work day dreaming about dropping everything and just jumping on a plane. In October of 2003, I did just that.
Life can grind you down when you get in a rut. In my case, I had a particularly bad...
Travelling light - How to pack light travelling with toddlers
Whether you're packing to go for a walk to the park
or your planning a trip across country, when your travelling
with toddlers packing poses a problem. How to pack light
travelling with toddlers is a little more difficult than packing
for an...
Tricks For Traveling By Sea
Tricks That Can Make Traveling By Sea Easier
Motion sickness is common to almost everybody. It is usually
frequent to those who travel a lot, whether by land, air, or
sea. The different forms of motion sickness are based on the
kind of...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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