|
|
|
Accommodation Travel Tips
BEFORE YOU GO Do a hotel research on the net looking not
only for the cheapest rates but also considering the amenities
and services provided, location, possible references from other
people. Travel guidebooks can also be very helpful for...
Travel Asia: Festivities and Fun
Travel Asia: Festivities and Fun Are you planning to travel to Asia within the next year, and are looking for some fun festivities to attend? Well, look no further – we’ve researched some of the more incredible Asian festivals for you to check out...
Travelers Logon for Advice Before Booking Travel
Guidebooks and travel magazines are helpful when trying to choose hotels, excursions, or a destination for your next vacation. Travel agents are even better. But what could be less biased and more helpful than no-holds-barred, word-of-mouth...
Traveling Smart Safari Tips
Safari Travel Tips
Before stepping on that plane for a marvelous safari adventure,
plan like there's no tomorrow. You will thank your self for
being precautious when faced with untoward incidents.
Here are the important things you...
What to Pack for Travel: The Essentials of Business Travel Packing
Knowing what to pack for travel can make for a
smooth transition from one work location to the next. The
essentials of business travel packing take into consideration
all of the possible events that you may need to attend while
also realizing...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|