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Accommodation Travel Tips
BEFORE YOU GO
Do a hotel research on the net looking not only for the cheapest
rates but also considering the amenities and services provided,
location, possible references from other people. Travel
guidebooks can also be very helpful for...
Have new technologies improved solo business travels?
In the last 10 to 20 years, advance in technology has transformed many aspects of business travel; from the way we book our hotel rooms to staying in touch with relatives left at home. However it seems that it has not changed one aspect of it: the...
International Travel and Health Insurance
Embarking on Your Dream Vacation Are your Plans Complete? Your bags are packed, passport and papers in order and you couldn’t be in a higher state of excitement preparing for travel to that wonderful, exotic location. This is the vacation you have...
Studying the International Travel Insurance Scene
Student international travel insurance is affordable. In fact, it's almost always the most affordable of any international travel insurance. In many cases, students aren't the only one who qualify, either. Some student international travel insurance...
World Travel - Hints on how to do It
If you have set your mind on traveling around the world, you
might run into the difficult task of having to make a hard
choice: where do you want to go? The multitude of destinations
and travel options is great, but it is also something that...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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