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8-Tips for Packing and Traveling Lite
How-to Pack and Travel Lite In this day and age of traveling cephalalgia, there are a few packing tactics to employ. To cut out an extra thirty to forty minutes at the arriving airport, start with packing small luggage. Since carry-ons can not...
Cheap Travel Insurance
Guide to Cheap Annual Travel Insurance
Vacations are for fun, it means leaving behind your job and
responsibilities for a while. Having travel insurance is one way
of putting your mind at complete rest. It's a lot easier to
enjoy your trip...
Texas - The Destination for Passionate Travelers
Whenever we think of Texas vacations, what primarily comes to our mind is the beautiful scenario of Alamo located in San Antonio. During the later part of the sixteenth century, the Spanish explorers crossed the Rio Grande River in order to give...
Travel Tips - Packing the Perfect Suitcase
The thrill of planning a trip will often light you up and consume all of your time. You look through guidebooks, talk to friends about their experiences, and research your itinerary on the internet. Still all this planning and research will not make...
Travel Tips: Tips For Safer Flying
Flying can be an adventure, but like everything else in life, there are small risks. Even though flying is the safest way to travel in this modern age, here are some tips to minimize any unfortunate, but unlikely event of an emergency situation. •...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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