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Are you a Traveler?
I’m making an assumption that at want point in your life you’ve been a tourist. You’ve carried a map, a camera, maybe even had a tour guide. You’ve traveled to different destinations, relaxed on remote beaches, climbed stairs in buildings you see on...
Bryce Canyon - a stunning US travel destination
Bryce Canyon is not a canyon. It is the spectacular edge of the Paunsaugunt Plateau, a place where intricately carved towers and archways of stone shimmer in a dazzling array of colour under the bright sun. The state of Utah in the United States is...
Travel Massachusetts - Local's Favorite Must See Sites
Everyone knows about Cape Cod and Boston as great travel destinations. But, there are lesser traveled gems like Cape Ann and Western Mass. Below, I have suggested some of my favorite holiday trips. Explore Massachusetts and keep coming back for...
What you need to know about - senior citizens travel
Are you drained of sitting at home, doing babysitting of your grandchildren? Have your dreams to explore the world not turned to reality? Are your eyes longing to capture the grandeur of the world around you? If yes, don't detain yourself from...
What you need to know about - thailand travel
Thailand is one of those destinations, which is forever teeming with tourists. The country holds an exclusive position in the hearts of all vacationers for the place has much more to offer than anyone can expect. Thailand lies in the South East Asia...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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