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Pack List for a Cruise--and other Travel Tips
What you bring on a cruise depends a great deal of the kind of ship it is.........casual or elegant.........and your plans for "fine dining". If you are sailing a ship with all the elegant evenings, this takes special forethought on your part....
Travel Guidebooks Reviewed
Travel Guidebooks are an invaluable source of information. Even if the size of each book is enough to put you off your research, they can be a great reference guide while traveling. But how do they stack up to one another? Lonely Planet Lonely...
Travel Tips: Tips For Safer Flying
Flying can be an adventure, but like everything else in life, there are small risks. Even though flying is the safest way to travel in this modern age, here are some tips to minimize any unfortunate, but unlikely event of an emergency situation. •...
Traveling and Your Valuables
Keeping Your Valuables While Traveling
Traveling, be it just across state or to another country is
always a great experience. To help people enjoy it rather than
having an untoward incident such as losing one's passport or
other items such...
Ways To Use Backpacks - Travel In Comfort
Backpacks are commonly associated with kids carrying
books to and from school. However, there are many other
ways to use backpacks. Campers, hikers and
mountaineers have been using backpacks for decades. It
allows them to have their hands...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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