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Dublin travel guide
Dublin is Ireland’s capital, which finds a place for itself amongst the rich countries of Europe. It is located on the east coast of the country and encompasses the River Liffey merging into the Dublin Bay. Apart from being the largest city in the...
GOLDEN RING of Russia- Travel Guide, Part 1
WHAT IS IT: The so called "Golden Ring of Russia" is a symbolical ring connecting historical towns and cities to the North-West of Moscow. They represent 1,000 years of rich Russian history written in stone and wood, from a 850-year old church in...
Holiday Travel- What You Must Know!! It's Never Too Early...
With the summer months past us it is time to start thinking of the holidays and end of year celebrations. So, students, families, parents, and anyone- listen up!!
Obviously things have changed in travel and the world over the past few years, so it...
Traveling on a Budget? Try These Money-Saving Vacation Ideas
If your spirit of adventure is larger than your travel budget, these money-saving tips might just put your next vacation within reach. 1. Swap homes with other vacationers If you prefer to mingle with the locals rather than other tourists, look...
Traveling with Babies & Toddlers
You may be surprised at how often babies will sleep to & from the destination. Be sure to have their favorite stuffed animal ready & blanket for the trip (also a pacifier & bottle if the child is young enough). For babies & toddlers, bring along...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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