|
|
|
A Complete India Travel Guide Launched
Your wait is finally over. A complete Travel Guide, www.travelgoindia.com that focuses completely on India has been launched. The days of scratching about for information on India before you embark on a tour of this beautiful country is passé. Learn...
Best Price Cruises! A Few Simple Steps To Booking Cruise Travel Deals Online
To find the best price cruises online and booking them with
confidence, you need to understand a few things about how the
cruising industry comes up with their lowest price, and follow a
few simple steps that the travel professionals at your...
Important Things to Remember About Hotels and Traveling when Going to Asia
When you are planning a vacation, what do you imagine? Vacations are various things to various individuals. Some like to shop around the town while quite a few others would like to pass the whole trip chilling at the hotel pool. If you are like me,...
Tips For Traveling With Kids
TIPS ON HOW TO ENJOY TRAVELING WITH KIDS
Thinking twice on bringing your kids along when you travel?
Traveling with children need not be stressful. Here are few tips
on how you can enjoy your trip with less trouble and more fun.
*Plan...
Travel Insurance - Trip Cancellation and Health Insurance
Most people don't really know what they're looking for in travel insurance they just want something to take care of them in case they can't make the trip or if something happens to them while on the trip.
Trip cancellation and medical travel...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|