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Informative Articles

Air Travel around the world and let your cares fall by the wayside as you take wonderful vacations.
Air Travel and vacations, to get on a plane and go somewhere, can be one of life's most rewarding experiences. It's so exciting to contemplate an exotic or relaxing destination, for no other reason than to just get away. Half the fun of air...

Cheap International Travel Secrets
What is the real secret to cheap international travel? It is the same as the secret to doing anything for less. Learn to be an opportunist. Opportunistic travelers get to travel more, see more and do more. Of course, you can ignore this advice if...

Chengdu Travel, an Easy-going City
Located in the west Sichuan Basin of Southwestern China, Chengdu was once cited by a magazine as the most stress-free city in China. Bestowed with rich rainfall, fertile land, and a low cost of living, Chengdu is imbued with an atmosphere of ease...

Save Money On Travel Reservations
Cheap Reservations without the Hassle - Plan your vacations on off seasons, Hotel rates, even airline and car rental rates are lower during this time due to lower demand. You can get as much as a 50% discount if you book a room during off...

What you need to know about- madrid travel
The capital of Spain, pulsating city of Madrid is one of the eminent European cities that is famous for it's more than a few attractions. The city nestled in the middle of the Iberian Peninsula is thronged by people not just for its nerve-wrecking...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.