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RoomSaver.com Reels in Travelers Who Prefer to Plan Ahead
July 6, 2005- RoomSaver.com, an online showroom of over 10,000 hotel coupons across the US and a division of Trader Publishing Company announced today that interest in online reservations has increased by 10 percent in the last two years. Members...
Travel - Dealing With Jet Lag
How to Get Jetlag-free Travel
People who travel a lot experience jetlag. Athletes, who travel
to different countries for their tournament, attribute their
poor performance on jetlag. Business people, who go to various
places for business...
Travel Doctor Q&A
Dr. Suni Boraston
Vancouver, BC
Q: I am going on a vacation to Mexico and have been told that you cannot eat or drink anything without being affected by Montezuma's Revenge. Is this true and is it worth going if I am going to be sick for...
Traveling with Babies & Toddlers
You may be surprised at how often babies will sleep to & from the destination. Be sure to have their favorite stuffed animal ready & blanket for the trip (also a pacifier & bottle if the child is young enough). For babies & toddlers, bring along...
What you need to know about - Switzerland travel
Since time memorial, Switzerland has proved itself as one of the most cherished tourist destinations. Every part of this country seems to be caressed and lying in the lap of nature. The land of magical Alps Mountains, Lake Maggiore and the home of...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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