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Informative Articles

History of travel luggage: From the beginning to today!
Travel luggage is an important part of every traveler’s wardrobe. There are various luggage models, sizes, styles, colors, materials and prices associated with the luggage currently on the market. There are even vintage and collectible luggage...

Reservation Tips For Hassle Free Travel
TRAVEL RESERVATION TIPS FOR A HASSLE-FREE TRIP Start with the basics. Anyone who wants to enjoy a hassle-free trip has to start with the basic concern of any traveler - how to handle travel reservations. Here are a number of tips that may...

RoomSaver.com Reels in Travelers Who Prefer to Plan Ahead
July 6, 2005- RoomSaver.com, an online showroom of over 10,000 hotel coupons across the US and a division of Trader Publishing Company announced today that interest in online reservations has increased by 10 percent in the last two years. Members...

Travel Guides- An Overview
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Traveling In Costa Rica
Costa Rica is full of fascinating things to see and do. When you visit Costa Rica the first thing that you will notice is the friendly environment that permeates every aspect of the society in Costa Rica. And there are not many places on earth that...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.