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Access To The Best Travel Deals
Getting the Most Out of Your Travel Deals
The lowest and the cheapest travel deals are not always the best
deal. Today, travelers could be overwhelmed by the numerous
travel deals being offered. Therefore you should weigh all
options before...
How To Travel The World For Free
It sounds like a dream doesn't it? Hopping onto a plane and taking a flight to the destination of your choice. Imagine collecting your flight tickets to New York, London, Goa - or wherever takes your fancy - and not having to pay a cent for...
Travel - Dealing With Jet Lag
How to Get Jetlag-free Travel
People who travel a lot experience jetlag. Athletes, who travel
to different countries for their tournament, attribute their
poor performance on jetlag. Business people, who go to various
places for business...
Travel to find a Russian bride
Do you agree that the best lessons are lessons given to you by other people who have already made some mistakes so that you wouldn’t repeat them? We are going to have a detailed observation of a certain man’s trip. When coming to Russia he managed...
Travel Will Create 144 Million New Jobs By The Year 2005!
This has in turn created one of the hottest and most lucrative business
opportunities in the World!
John Naisbitt, the world's leading authority on trends, defines in his book
'Global Paradox', one of today's most important trends - Travel...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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