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Informative Articles

Becoming A Travel Writer
Things That Every Aspiring Travel Writer Should Know For anyone who's looking to get into travel writing, it is important to have had some experience in traveling. It is essential. This is where a writer obtains the materials that will...

Educational Travel Planning
Planning your own educational trip If it's just for school, for your kids or for the neighborhood kids, it's nice to have a purposeful educational trip that will surely be enjoyed by the children as well as teach them. Of course there is the...

Exclusive Travel Turkey
Exclusive Travel Turkey Turkey hotels, hotels in Turkey, country turkey, travelling turkey, turchia, car rental,bodrum hotels, cappadocia hotels, cappadocia tours, istanbul, istanbul hotels, turquia, tyrkiet, ankara hotels, belek hotels, caicco...

How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area. Tourists are the favorite prey of the goblins of the world for the following reasons: They are easy to spot....

Travel tips for your next Myrtle Beach Vacation & Insider Time Share report
Climate The climate in South Carolina is generally mild and humid. Spring starts in March, and the beaches are busy by mid-April. Summer begins in May with pleasant balmy days that become quite hot before the season's end. Autumn brings a...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.