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Desiya.com Redefining Hospitality Industry And Business Travel In India
India has evolved as an economic powerhouse and is now the fourth largest economy in the world. With globalization, there has been a mad rush among the corporate world to grab the Indian market and reap the benefits of cheap labor that India has to...
Noise Cancelling Headphones Are Not Just A Travel Accessory...They're A Travel Necessity
There is unwanted noise all around us. Without Noise cancelling headphones, there is no escaping it. There's engine and air noise on planes, blaring sounds of city streets, noisy air conditioners, unwanted noise in the office and endless lawn...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
Travel To Stowe Vermont - Ski Vacation Capital Of The East
Nothing says New England like a small white church with it's steeple rising in the air high above orange, yellow and red hued fall leaves beneath a sky so blue that you can actually feel the cripsness of the fall air. One of these most famous New...
Travellers: Make Your Health Policy Work For You
(NC)—The purchase of travel health insurance is a sensible idea for anyone taking trips outside Canada. If you get sick unexpectedly or have an accident while you are away, the health services in other countries are generally much more costly...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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