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Accommodation Travel Tips
BEFORE YOU GO
Do a hotel research on the net looking not only for the cheapest
rates but also considering the amenities and services provided,
location, possible references from other people. Travel
guidebooks can also be very helpful for...
Getting a Bargain Vacation: Travel at the Off Times
For many people, a vacation is just too expensive. They don't think they can afford to go someplace nice because they don't have the money to do it. But often, this is just because they are looking only at the "peak" times to travel.
What is a...
Light Travel - Carry-On Only
Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times...
Travel To Stowe Vermont - Ski Vacation Capital Of The East
Nothing says New England like a small white church with it's steeple rising in the air high above orange, yellow and red hued fall leaves beneath a sky so blue that you can actually feel the cripsness of the fall air. One of these most famous New...
What do you need to know about Ireland travel
Ireland is an exotic tourist spot. It is popularly known for the
myths, magical incidents and legendary stories associated with
it. Numerous tourists from all round the world are magnetized to
view this bewitching place. The wonderful Ireland...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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