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Caribbean Travel - Choosing the Perfect Vacation Spot
Close your eyes and imagine a Caribbean vacation. Done? The images you called to mind probably contained pristine white beaches, aquamarine waters, and plenty of palm trees. Fortunately, the Caribbean is full of enough beautiful beaches to satisfy...
Did I Pack My Toothbrush? Getting Organized for Travel
For many of us summertime = vacation time. Some people will spend their days off at the local pool. Some may choose to sightsee in their own town. Many will leave behind the comforts of home for the open road. Regardless of the destination or...
Noise Cancelling Headphones Are Not Just A Travel Accessory...They're A Travel Necessity
There is unwanted noise all around us. Without Noise cancelling headphones, there is no escaping it. There's engine and air noise on planes, blaring sounds of city streets, noisy air conditioners, unwanted noise in the office and endless lawn...
Studying the International Travel Insurance Scene
Student international travel insurance is affordable. In fact, it's almost always the most affordable of any international travel insurance. In many cases, students aren't the only one who qualify, either. Some student international travel insurance...
Traveling in Mexico City: The Ins & Outs of Getting Around
If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating. This article...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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