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Argentina Travel - Buenos Aires, Mar del Plata, Iguazú Falls, Tierra del Fuego and Patagonia
Argentina is on the way back from the economic crisis of the last few years. If you are looking for a travel destination, Argentina is amazing and cheap. Economic Woes While Argentina has unlimited beauty, it also has unlimited corruption. The...
Car Hire - How To Get The Best Price And Service For Traveling
With just a little research your travel experience can be much
more enjoyable. It really is worth your time to look into
information, before you get a car hire or rental.
The best rental tip to get a cost effective car hire or rental
for...
Do I Need Travel Insurance?
Who doesn't dream of going on a cruise or an exotic location for an extended period of time. The world is a big place, and new vacation spots are opening every month. Countries that used to be offlimits are now booming ports of call. For some,...
History of travel luggage: From the beginning to today!
Travel luggage is an important part of every traveler’s wardrobe. There are various luggage models, sizes, styles, colors, materials and prices associated with the luggage currently on the market. There are even vintage and collectible luggage...
Traveling with Your Pet: A Quick Checklist for Pet Owners
In the rush and excitement before leaving for a trip, it's so easy to forget something. And when you're a pet owner, it's even more of a challenge -- not only are you packing for yourself, but you're packing for your pet, too! [It doesn't help...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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