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How to Become a Travel Agent in 24 Hours
The travel industry has been going through some significant changes over the last few years. Mom and Pop travel agencies are quickly being replaced by online booking engines like Orbitz or Travelocity. But there is one problem: 80% of all...
Online Travel Bargain
Are holiday bargains for true or have catches hidden? REMEMBER YOUR LAST CONVERSATION WITH THAT family relative who couldn’t talk enough of how much they saved on their last holiday package deal? Or that colleague bragging about his $59 round-...
RoomSaver.com Travelers Prefer More Than One
September 21, 2005- A recent poll of RoomSaver.com's Travel club members reveals that the majority of the respondents prefer to take more than just one trip per year, stay more than just 1-2 nights per trip, and travel with at least one other...
Travelers Checks Versus Debit Cards
My first time overseas, I had to exchange cash in $200 of travelers checks to pay a mountaineering guide who hadn't heard of American Express. The bank charged me $8. During the same trip, I used my debit card at an ATM to get $200 from my checking...
Traveling Light - Important Packing Considerations
When you're planning a trip, you've got a lot to think about in terms of packing. It can make all the difference in whether your vacation or trip is a blast or a bore - if you forget something important, you could end up seriously regretting it....
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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