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Alternatives for Business Travelers
"I'm coming home. I've been away too long. Been away so long. I'm coming home" – Ian Thomas, in Coming Home
I still recall my road warrior days. It seemed like every other week, I was hopping on a plane for Orlando or Vancouver or Palm...
Do Your Homework Before Traveling
When planning a trip, it is advisable to spend some time doing research even if you are booking through a Travel Agent. This research could save you a significant amount of money and perhaps prevent a miserable stay in a sub-standard hotel. Many...
Four Ways to Free/Low cost Travel Around Greece...and not only!
FOUR WAYS TO FREE/LOW COST TRAVEL AROUND GREECE...AND NOT ONLY! By Liana Metal 1.Free lodging! Find a pen friend. Maybe you haven’t thought of this. It’s the best solution to your budget problems, but you can’t have it overnight! Greek people are...
How Would YOU Like to Have a Travel Buddy Who Knows How to Pick up Girls!
Better yet how would YOU like to have a travel buddy who actually holds the World’s Record of the Most Girlfriends! Let’s go on a vacation, but this time lets skip, Ft. Lauderdale, Hawaii, Bahamas and Cancun. Let’s go where the girls love Western...
Travel Comfort -Discover How To Get Some Decent Sleep While Traveling. Even Those Cramped Coach Seats!
Is travel comfort an oxymoron? Is it actually possible to be comfortable and even rest or sleep while enroute? Can it be done in coach? This article is designed to help you learn proven tactics to travel comfortably to rest and sleep on your...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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