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All You Need to Know About Travel Humidors
When humidors where first created by Zino Davidoff in the early 20th century, they were large cellar humidors which certainly made for restricted travel. One now had the ability to strive for the perfect cigar, but only from home. Most people would...
First Time Travel to Europe – Your Six Month Planning Guide
So, you’ve decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans you’ll need to make before traveling to Europe, starting from six...
Have new technologies improved solo business travels?
In the last 10 to 20 years, advance in technology has transformed many aspects of business travel; from the way we book our hotel rooms to staying in touch with relatives left at home. However it seems that it has not changed one aspect of it: the...
Travel Guide and Tourist Attractions
How many times have you experienced going to a place that seems interesting yet you have no idea what are the tourist attractions that city or country has to offer for its visitors? You would be fortunate enough if you have a friend, a family member...
Travelling Around Murcia Spain
The Autonomous Province of Murcia in Spain is easily found on
the map because it touches borderlines with Alicante on the
Costa Blanca passing through Torrevieja and you will know that
you are in the region of Murcia because you will be surprised...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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