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Are you a Traveler?
I’m making an assumption that at want point in your life you’ve been a tourist. You’ve carried a map, a camera, maybe even had a tour guide. You’ve traveled to different destinations, relaxed on remote beaches, climbed stairs in buildings you see on...
Travel Insurance! Your Health And Peace-Of-Mind Is Worth Protecting, And We Mean It
As a past travel professional, I heard many, and I stress many
horror stories about travellers that didn't take travel
insurance to protect their well-being and vacation investment!
Nothing was worse than getting that phone call from our...
Travel Tips to America
Are you visiting America for the first time? It is exciting and thrilling isn't it? Can't blame you for that good feeling because if you have been issued travel documents to enter the US, you are one of the lucky ones! Imagine, there are...
Travelling in Chennai
Travelling in Chennai Chennai being one of the 4 largest cities in India maybe daunting for the foreigner who visits it for the first time. The public transport is efficient BUS as well as MRTS but it tends to get crowded during peak times. Auto...
What you need to know about – Travel in Luxury
Luxury travel is diametrically opposed to traveling on budget. ‘Luxury’ as the term Suggests, is to have the best of everything by paying the maximum for it. If you have money and want to make your vacations a dream come true then go for the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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