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Hilton Head Island Travel Guide
Hilton Head Island Travel Guide By Jeff Palmer Hilton Head Island was the first ecologically-planned destination in The United States. Light pollution ordinances are in effect across the island to protect the habits of the loggerhead turtles which...
Insuring Your Travel on a Shoe String
Cheap travel insurance isn't necessarily about who's asking the lowest premium. Cheap travel insurance is about knowing your choices, perusing all the options and discarding the coverage you don't need. If you end up with cheap travel insurance that...
Time Your Trip Around Currency Fluctuations - The Cheap Way to Travel
Finding a cheap vacation spot abroad can be virtually impossible - everything seems more expensive these days, and vacations are no exception. So how do you find a bargain? One way is to plan your trip to a place that is experiencing currency woes...
Tour operator india : Tour And Travel
Tour operator india : Tour And Travel
Tanya Sri Kumar [ 18 September , 2005 ]
www.bluebirdtravels.com
Travel and tourism - the two enchanting fields, contrive their pattern of services from time to time. They are an indispensable part of...
Travel Chicago - Tour The Must See Sites Even Local Chicagoans Visit!
The allure of Chicago is completely understandable. Located in the middle of the country amongst corn fields and pressed up against Lake Michigan, this fast paced action packed city is full of excitement. The winters are cold, but the summers are...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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