Search
Recommended Products
Related Links

 

 

Informative Articles

Accommodation Travel Tips
BEFORE YOU GO Do a hotel research on the net looking not only for the cheapest rates but also considering the amenities and services provided, location, possible references from other people. Travel guidebooks can also be very helpful for...
Best Places To Travel During The Holidays With Your Family
Thinking about taking your family on a Christmas vacation? Although it has long been tradition to wait at home for Santa to arrive, a number of American families spend Christmas away from home each year. Christmas vacations are becoming more and...
Do Your Research Before Traveling - Travel Agents vs the Internet
When planning to take a trip, it is advisable to spend some time doing research even if you are booking through a Travel Agent. This research could save you a significant amount of money and perhaps prevent a miserable stay in a sub-standard...
London Travel - Everything you need to know about London...from eating out to staying in.
London Travel London is a very visitor friendly place and traveling around in London is very suitably provided by various forms of transportation. The most common mode of transport is the London Underground http://tube.tfl.gov.uk and it operates...
Travel Insurance - Do I Really Need To Buy Cover For A Holiday In Britain?
Last week my wife and I booked a seven day holiday in Tobermory on the wonderful Isle of Mull. All that grand scenery with brightly painted houses clustered around the harbour. Hands up who knows Tobermory as Balamory! You could have...
 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.