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Great Tips For Hong Kong Travel
Tips for Travelers Who are Going to Hong Kong
Hong Kong is a key destination for many travelers. It has a
population of more than seven million, scattered all throughout
its more than 200 islands. It is located in Eastern Asia, near
China...
How to Become a Travel Agent in 24 Hours
The travel industry has been going through some significant changes over the last few years. Mom and Pop travel agencies are quickly being replaced by online booking engines like Orbitz or Travelocity. But there is one problem: 80% of all...
Tips for General Travel Safety
Traveling can provide some of the greatest experiences of your life; however it can also be pretty scary if general travel safety is not followed. Before traveling everyone involved in the trip should review safety suggestions and mentally prepare...
Travel Money Belts - Travel Security
Travel money belts are still a good way to carry cash. They're common, and thieves know of them, but it isn't easy to tell if your belt has a hidden compartment, and it isn't easy for a robber to get at it quickly. It is a good way to carry SOME of...
Travelers Logon for Advice Before Booking Travel
Guidebooks and travel magazines are helpful when trying to choose hotels, excursions, or a destination for your next vacation. Travel agents are even better. But what could be less biased and more helpful than no-holds-barred, word-of-mouth...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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