|
|
|
All inclusive travel planning
Ever tried to cram all your travel plans into one small budget and short schedule? If you have, you will know the true meaning of a frugal and haphazard vacation. Some people think that all-inclusive vacation packages leave very little space for...
Ten "Travel" Commandments
I. Thou shalt pack HALF the clothes you want.
II. Thou shalt take TWICE the money you will need.
III. Thou shalt pack an abundance of Patience.
IV. Thou shalt NOT count calories, especially on cruises.
V. Your extra large luggage...
Travel Guidebooks Reviewed
Travel Guidebooks are an invaluable source of information. Even if the size of each book is enough to put you off your research, they can be a great reference guide while traveling. But how do they stack up to one another? Lonely Planet Lonely...
Travel tips for your next Myrtle Beach Vacation & Insider Time Share report
Climate
The climate in South Carolina is generally mild and humid. Spring starts in March, and the beaches are busy by mid-April. Summer begins in May with pleasant balmy days that become quite hot before the season's end.
Autumn brings a...
Where To Look For Fall Travel Deals
If you are one of the lucky few who can be flexible in vacation travel, taking fall vacations can be a great bargain for you. There are a number of special things going on to capatalize on plus summer venues still looking for the last of the tourist...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|