|
|
|
CYPRUS - the Divided Country, Travel Guide
Nestled into the eastern part of Mediterranean Sea, Cyprus is the third largest island in the Mediterranean. Cyprus history for the past 10,000 years has seen civilizations come and go and famous historical figures such as Alexander the Great to...
Tips For Traveling To Mexico
Tips on Having a Trouble-Free Trip to Mexico
Mexico has become one of the most popular tourist destinations.
And just like traveling to other countries and cities, one needs
enough information to be able to maximize the experience of
staying...
Travel Essentials
There are numerous travel essentials you should consider packing when vacationing in America or elsewhere. These often-forgotten travel accessories will help make the trip a smoother and more enjoyable experience for everyone. ...
Travelling to and within Ireland.
To enjoy travelling in
Ireland one has to have first travelled to Ireland. As Ireland
is an island nation, travelling to Ireland means arriving by
either air or sea. One also has to consider the modes of
transport on offer to travel around...
Virtual Walks of Europe - A Unique Travel Experience
In June of 1999, Kathi and I took a Globus tour of Italy - their "Italian Mosaic." Before leaving for the trip, I borrowed a Steadicam Jr. from a good friend in Los Angeles who is a film editor. I wanted to use it with my home video camera to shoot...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|