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Frequent Disneyland Travel and savings?
How many times have any of you visited Disneyland in California? Do you frequently bring along your family or relatives with you? Probably if you visit the theme park once a year only, the entrance fee of approximately $50 per person could...
How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area.
Tourists are the favorite prey of the goblins of the world for the following reasons:
They are easy to spot....
Jasper – Travel to Canada’s Rocky Mountain Paradise
Mention the Canadian Rockies, and most people instantly think of Banff. As the main tourist destination in the Rockies, Banff is very much a commercial town geared to tourism. But for those who like their Rockies a little quieter, 250 kilometres...
Travel Jokes
Traveling can be a humbling experience, particularly when you travel to a foreign country. Such experiences, of course, give rise to travel jokes.
Travel Jokes
1. Three brothers are sitting at the bar in a Moscow establishment. An older man is...
travel123
Let us help you get to your destination fast and easy. We have many online booking sites for you to choose from plan your next vacation, business trip, tour, and more with agents like Obitz,Hotelcom, Reservation company, and much more. All at...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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