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RoomSaver.com Reels in Travelers Who Prefer to Plan Ahead
July 6, 2005- RoomSaver.com, an online showroom of over 10,000 hotel coupons across the US and a division of Trader Publishing Company announced today that interest in online reservations has increased by 10 percent in the last two years. Members...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
Travel Health Insurance: Reimbursement Depends On Following The Rules
(NC)—Travelling, whether for business or pleasure, involves risk. A personal emergency may necessitate an early return, or you may need hospital treatment or air evacuation due to a medical problem. Travellers should be aware that the Ontario...
Travelling in Chennai
Travelling in Chennai Chennai being one of the 4 largest cities in India maybe daunting for the foreigner who visits it for the first time. The public transport is efficient BUS as well as MRTS but it tends to get crowded during peak times. Auto...
Welcome to Bali Island of the Gods with Bali Hotels Holiday (Travel Service)
BALI, the fabled Island of the Gods with Thousands Temples, Mystery, Beauty, Enchantment and Serenity.
And with its famous beauty scene, dynamic culture, and friendly people in harmony with nature made Bali as the one of the favorite holiday...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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