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Insuring Your UK Travel Adventure
For your UK holiday adventure travel insurance may be required. Whether you purchase standard travel insurance for your UK trip or whether adventure travel insurance is a must depends on what you're going to be doing. Some insurers even offer UK...
Travel - 10 Things You Can't Do Without
Things You Can't Do Without When Traveling When you goes on a
trip either for business or for pleasure, you want it to be a
memorable and enjoyable experience. To help travelers enjoy the
trip, here are a few tips you must always keep in mind,...
Traveling to Europe with your digital camera?
The Vacation Season is fast approaching and naturally you will be taking your digital camera along for the journey. After all your vacations are far and few between and it is nice to look back on those memories as you slave away at your job....
Travelling to and within Ireland.
To enjoy travelling in
Ireland one has to have first travelled to Ireland. As Ireland
is an island nation, travelling to Ireland means arriving by
either air or sea. One also has to consider the modes of
transport on offer to travel around...
What you need to know about - Barcelona travel
Welcome to the home of 1888 World's Fair and 1992 Olympics, the capital of Catalan region-a culture branded for its unique amalgam of Spanish and French mode of cooking. Known for its affluent culture and heritage, the city of Barcelona nestled on...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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