|
|
|
Eating Well on a Travel Budget
When you're traveling it can be difficult to find good food at reasonable prices especially if you happen to be staying in a big city that has an established food and restaurant culture. When you're faced with a budget, you want to try and maximize...
Enjoy Indian Diwali Holiday Through India Travel Guide
TravelGoIndia.com is one of the finest and most informative India Travel Guide that can be found on the internet. Without doubt the website is rich in information on India and it provides all the necessary information that a tourist to India might...
How To Create Your Own Travel Discounts!
Why not take the initiative and find your own ways to cheap
travel by making your own discount? As you know, hotel and
rental car owners don't just offer you discounts at random.
Usually, they offer discounts during off-peak seasons. As a
savvy...
Travel Safety and Crime Prevention
There are so many times travelers neglect to consider one of the
most important things about traveling, which is SAFETY.
Vacationers are usually more focused on having fun and a good
time. People on Business Trips are usually thinking more...
Traveling on business ? Need Internet access?
Travelling on business? Need Internet access? iRoam now offers Internet access at over 22000 access points worldwide. This includes dial-up, wired broadband, and wireless broadband at the many hotspots worldwide. This includes hotels, airports,...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|