|
|
|
Add the New Braunfels Texas Wurstfest to Your Fall Travel
GEMÜTLICHKEIT (warm friendliness, good cheer) “Willkommen zum WURSTFEST! Prosit, und hab' Spasz!” is the slogan for this really appealing annual event. It means “Welcome. Cheers! To your health, and have fun!” Combining a unique German community...
Colorado travel guide
A Google search of the word ‘Colorado’ reveals a list of websites ranging from the website of the Government of Colorado to the websites of various educational institutions and universities. Among the diverse tourism websites mentioned, the one that...
Strange Aircraft Charter Terms- Air Charter Glossary Help for first time Jet Travelers
Have you ever wondered about all the strange air charter terms and words? This air charter glossary will help you understand the jargon next time you call to book a private charter aircraft.
Airway Distance:
The actual (as opposed to straight...
Travel in Dublin Ireland
Dublin, the fair city, capital of the Republic of Ireland is
situated on the eastern side of the emerald isle and offers the
many facilities as any large European city while still
maintaining the most traditional of Irish culture...
Travel to Cuba: The Caribbean's Forbidden Island
Think Cuba, and vivid images come to mind: of men in Guayabera shirts and Panama hats, tropical breezes and cool drinks, steamy Latin rhythms and sultry women. It has always been an intriguing place, steeped in truth and in fiction by the novels of...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|