|
|
|
Travel and Vacations: Orlando, Florida Sightseeing
Orlando, Florida is a mystical land where everything is blown out of proportion. Leave everyday world behind when you visit Orlando, Florida because this is where the magical Seaworld is, Skull Kingdom, Wonder Works, Ripley's Believe It or Not, and...
Travel Insurance? We Don't Need No Stinkin' Travel Insurance! (Do We?)
Should you have travel insurance? An interesting question. But if you question the need for travel insurance, perhaps you are the same person who questions the need for any kind of insurance. Most people have auto insurance, health insurance,...
Travel tips for the first time business or leisure traveller to China
<p align="justify"><font size="3" face="Geneva, Arial, Helvetica, sans-serif"><strong><font color="#FF6600">Travel Tips for China</font></strong></font><font color="#FF6600" size="2" face="Geneva, Arial,...
Traveling and Your Valuables
Keeping Your Valuables While Traveling
Traveling, be it just across state or to another country is
always a great experience. To help people enjoy it rather than
having an untoward incident such as losing one's passport or
other items such...
Valencia Spain - What A Great Travel Experience
Valentia, dating back to 137 B.C., is what we now know as Valencia, Spain. If there was any confusion as to where Valencia is or what it is known for, the city's renovation with breathtaking architecture turned into museums, aquariums and Imax...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|