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Caribbean Travel - Choosing the Perfect Vacation Spot
Close your eyes and imagine a Caribbean vacation. Done? The images you called to mind probably contained pristine white beaches, aquamarine waters, and plenty of palm trees. Fortunately, the Caribbean is full of enough beautiful beaches to satisfy...
How to save money buying travel online and get the best deal.
Want to save some money when booking your travel online? Here are some tips to help you do just that. You at home have access to thousands of travel deals with the click of a mouse. 1. Sign up for travel e-newsletters Many airlines, tour...
Successfull travel is not just cheap plane tickets - Part 2
When traveling abroad proper planning is more important than just looking for cheap plane tickets. An hour spent in planning can save so much time and frustration when you arrive at your destination. Here are some great travel tips to help you on...
What you need to know about – Business travel
Business trips or official trips are those that take you away from your place of work for a significant duration of time. In terms of IRS you travel away from your ‘tax home’ (the place where you are currently working) to a different place for a...
Where To Look For Fall Travel Deals
If you are one of the lucky few who can be flexible in vacation travel, taking fall vacations can be a great bargain for you. There are a number of special things going on to capatalize on plus summer venues still looking for the last of the tourist...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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