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Informative Articles

Cheap Travel Insurance
Guide to Cheap Annual Travel Insurance Vacations are for fun, it means leaving behind your job and responsibilities for a while. Having travel insurance is one way of putting your mind at complete rest. It's a lot easier to enjoy your trip...

How To Keep Yourself Healthy While Traveling
Have you ever planned a trip weeks or maybe months in advance, but when the time comes to have fun, you get sick during the journey and have to spend your time alone in the hotel room? Of course, this is something that no one wants to experience....

How to Pick a Travel Agency
"How To Pick A Travel Agency" By Nathan Lynch www.SouthBeachUncovered.com The trip of a lifetime can take a lifetime to plan unless you know how to pick a travel agency. A common misconception is that travel agencies add to the cost of your trip....

Inexpensive Travel
Inexpensive travel can be accomplished in two basic ways. First, get the best deals on the specific things you want. This approach is very limited though. For example, if you find the lowest price on the best hotel in Honolulu at the height of the...

Save Money On Travel Reservations
Cheap Reservations without the Hassle - Plan your vacations on off seasons, Hotel rates, even airline and car rental rates are lower during this time due to lower demand. You can get as much as a 50% discount if you book a room during off...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.