|
|
|
Eating Well on a Travel Budget
When you're traveling it can be difficult to find good food at reasonable prices especially if you happen to be staying in a big city that has an established food and restaurant culture. When you're faced with a budget, you want to try and maximize...
Noise Cancelling Headphones Are Not Just A Travel Accessory...They're A Travel Necessity
There is unwanted noise all around us. Without Noise cancelling headphones, there is no escaping it. There's engine and air noise on planes, blaring sounds of city streets, noisy air conditioners, unwanted noise in the office and endless lawn...
Travel Insurance - Trip Cancellation and Health Insurance
Most people don't really know what they're looking for in travel insurance they just want something to take care of them in case they can't make the trip or if something happens to them while on the trip.
Trip cancellation and medical travel...
Travel Tips Enjoying The Sun
How to Enjoy the Best Places under the Sun
There are people who are fond of traveling. They like to go to
places where they can recharge their souls, unwind, release the
tension from work, and simply enjoy what life has to offer.
And...
Travel To Russia - Vladivostok, Russian "Lord of the East"
To many world-wide travelers seeking adventure, the Russian
Far East is a very desirable place to visit, and of course
if you are going to visit this region, you do not want to miss seeing the famous sea port, Vladivostok. Vladivostok, meaning...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|