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Bird Flu - Information for Travelers
If an Avian Bird Flu pandemic strikes theres no doubt it will have a devastating effect on the travel industry. This document touches briefly on Bird Flu and provides advice for Travelers who are going to be ultimately more susceptible if a pandemic...
Crime Against Caribbean Travelers: Should You Believe the Hype?
Since the 1980s, the Caribbean region has been struggling against its own inner demon: crime. Citizens of the Caribbean have quickly learned that rising crime rates on one island can negatively affect other islands in the vicinity. While the islands...
Guide to Southwest travel
Southwest region of United States is an exhibition of myriad
cultures, traditions, activities, events and ambience. This is
because the region is composed of globally recognized states-
Arizona, New Mexico, California, Nevada, Texas and...
Tips for saving money traveling in China
Base on our experience, most of our travel expense is on the hotel, the food and tour service are really cheap in China.what do we come here for?-sightseeing and cultural experiences on this new land! why do we have to spend more on hotels
? So our...
Useful Tips For Women Traveling Alone
There has been an increase in the number of Americans traveling abroad - especially women traveling alone either for business or pleasure. Each country and culture has their own views of what is appropriate behavior for women. Although you may...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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