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Finding cheap airfare for Indian travel
The land of myriad cultures, staunchly rooted in tradition, the habitat of millions of people belonging to varying religions and the country known for its distinguished history…India is a place worth visiting in the Asian continent.
Though India...
Saving Money On Travel These Holidays
Holiday travel is expensive! Gas prices are unpredictable, hotel
rates can be high for the peak travel season, and rental cars
are always more pricey than you'd like them to be. Thanks to
online coupons you may find a great deal of savings on the...
Travel to Cuba: The Caribbean's Forbidden Island
Think Cuba, and vivid images come to mind: of men in Guayabera shirts and Panama hats, tropical breezes and cool drinks, steamy Latin rhythms and sultry women. It has always been an intriguing place, steeped in truth and in fiction by the novels of...
Traveling to Europe with your digital camera?
The Vacation Season is fast approaching and naturally you will be taking your digital camera along for the journey. After all your vacations are far and few between and it is nice to look back on those memories as you slave away at your job....
Why Buy Travel Insurance?
When you choose to travel, you take the risk of lost luggage, flight cancellations, reservation cancellations, theft and many other situations which may cause anxiety. Planning a vacation is stressful enough without having to worry about something...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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