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Smart Travel Safety Tips
Travel Safety Tips: Things to Consider When Traveling
Traveling is, indeed, one of the most indulging activities one
could ever experience. People get to discover the most exciting
beaches, the undiscovered taverns, and the virgin...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
Travel to Italy - Rome and Venice
Where does one begin to start when discussing Italy. Well, if you intend to travel there, Rome and Venice are good places to start.
Rome
Perhaps you've heard of it? It goes without saying that Rome has a rather prominent past. Lets see, in Rome...
Traveling on a Budget : The Cheapest Vacations Possible
If you're going to travel on a budget, you should think about different ways to cut down on your expenses. This article will give you a number of tips that will let you take a vacation without maxing out the credit cards.
First, if you can, you...
Traveling To Eastern Europe
Eastern Europe offers you many opportunities to see parts of the Old World that have not been spoiled by Western commercialism. There are lakes, forests and cultures that have not yet been Westernized. Poland is a particularly attractive tourist...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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