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Is there Really Free Travel on the Internet?
If you go to Google and enter the term "Free Travel" you would find 2,200,000 Entries. If you check All-the Web, you find 3,990,000 Entries. You find a similar number on any search engine. Obviously these are highly competitive search terms. It is...
Oldsters Overseas - What Seniors Pay for Travel Insurance
While travel medical insurance for senior citizens generally carries a higher premium and a lower maximum level of coverage it is still widely available. In fact, some carriers offer travel medical insurance for senior citizens no matter what their...
Photography Tips While Traveling
Whether you’re embarking on a family vacation or your family reunion, it’s going to be a special time. When we think of trips we’ve taken, we tend to remember them best with photographs. Here’s some ideas to enhance your vacation as well as your...
Travel Tips - Bringing An Alarm Clock
Travel Alarm Clocks - Your Traveling Companion
A traveler may experience an uncomfortable feeling especially if
he's in a place with a different time zone than they have back
home. Every traveler needs his own alarm clock. Whether you are
on...
Traveling in Mexico City: The Ins & Outs of Getting Around
If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating. This article...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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