|
|
|
Choosing the Best MP3 player for travel.
MP3 players are now capable of many things including making your life easier while traveling.
With more of us traveling these days whether it be across State, interstate or around the world, often one home comfort we miss is our music. The choice...
Educational Travel Planning
Planning your own educational trip
If it's just for school, for your kids or for the neighborhood
kids, it's nice to have a purposeful educational trip that will
surely be enjoyed by the children as well as teach them. Of
course there is the...
Scotland travel guide
The charisma and aura of the European country Scotland is
unknown to none. It is the land, which was a surface to numerous
significant historical battles, is the mother of cherished sport
'golf' and is globally appreciated for its Balmoral Castle...
The lowdown on new orleans travel
The beautiful city cuddled around the curve of the Mississippi River, known for its cuisine, music and culture, is the metropolis New Orleans. This vibrant city summons many a visitors every year. Its more than a few attractions are cherished by...
Travel Tips For Canada
What to Do Before Traveling to Canada
Generally, when people travel abroad, the incidence of violence,
crimes, and risks do happen. In fact, it happens everywhere
especially when the person is not aware of it. That is why it is
extremely...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|