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Jasper – Travel to Canada’s Rocky Mountain Paradise
Mention the Canadian Rockies, and most people instantly think of Banff. As the main tourist destination in the Rockies, Banff is very much a commercial town geared to tourism. But for those who like their Rockies a little quieter, 250 kilometres...
Sweden Travel - Stockholm and Karlskrona
Known as the land of Vikings, Sweden is actually an odd mix of cosmopolitan cities and vast stretches of wide-open spaces. For budget travelers, Sweden is a bit expensive.
Stockholm
An incredibly beautiful city in the summer, Stockholm is the...
Travel To Stowe Vermont - Ski Vacation Capital Of The East
Nothing says New England like a small white church with it's steeple rising in the air high above orange, yellow and red hued fall leaves beneath a sky so blue that you can actually feel the cripsness of the fall air. One of these most famous New...
Traveling In Costa Rica
Costa Rica is full of fascinating things to see and do. When you visit Costa Rica the first thing that you will notice is the friendly environment that permeates every aspect of the society in Costa Rica. And there are not many places on earth that...
Why travelling in Autumn can be less of a headache
The dawn of autumn can leave many with a sinking feeling; the cold weather is on its way and there is nothing to look forward to before Christmas. Often going on holiday at this time of year is not something people consider - however there are...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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