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ALASKA - BRIEF TRAVEL GUIDE
Explore the true North, the land of spectacular scenery, abundant wildlife and friendly hospitality. WHAT TO SEE, TO DO AND WHERE: Mount McKinley is the highest mountain in North America (6,194 m or 20,306 feet), 150 miles from Fairbanks. Mountain...
Car Hire - How To Get The Best Price And Service For Traveling
With just a little research your travel experience can be much
more enjoyable. It really is worth your time to look into
information, before you get a car hire or rental.
The best rental tip to get a cost effective car hire or rental
for...
Choosing the Best MP3 player for travel.
MP3 players are now capable of many things including making your life easier while traveling.
With more of us traveling these days whether it be across State, interstate or around the world, often one home comfort we miss is our music. The choice...
How To Have A Stress-Free Travel Experience
Traveling can be very stressful, whether it is for business or
pleasure. Tension can start from the planning stage up to the
time you are leaving. However, stress does not have to ruin your
business or vacation. The following simple tips are...
Traveling with Your Pet: A Quick Checklist for Pet Owners
In the rush and excitement before leaving for a trip, it's so easy to forget something. And when you're a pet owner, it's even more of a challenge -- not only are you packing for yourself, but you're packing for your pet, too! [It doesn't help...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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