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Do Your Research Before Traveling - Travel Agents vs the Internet
When planning to take a trip, it is advisable to spend some time
doing research even if you are booking through a Travel Agent.
This research could save you a significant amount of money and
perhaps prevent a miserable stay in a sub-standard...
First Class Airfare: How the Rich Travel
First Class Airfare: How the Rich Travel Have you ever wondered what all entails first class airfare, but never knew where to look? First class airfare can cost up to 15 times more than the regular fares for the same trip. So what do travelers...
Guide to Southwest travel
Southwest region of United States is an exhibition of myriad
cultures, traditions, activities, events and ambience. This is
because the region is composed of globally recognized states-
Arizona, New Mexico, California, Nevada, Texas and...
Travelling Overseas - Staying Healthy
Every year, millions of people visit developing countries. Of these, many are business people looking for new opportunities. With a myriad of development potential available in the Asian region, business people are flocking overseas in order to get...
When Traveling Abroad, Use Your EQ
What do you do when you don’t know the language or customs? That’s when your EQ, or Emotional Intelligence, comes in handy. On my recent tour to Russia, the people in large cities (Moscow, Saint Petersburg) knew English, but not in the small...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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