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Cheap International Travel Secrets
What is the real secret to cheap international travel? It is the same as the secret to doing anything for less. Learn to be an opportunist. Opportunistic travelers get to travel more, see more and do more. Of course, you can ignore this advice if...
Cheap Travel Insurance
Guide to Cheap Annual Travel Insurance
Vacations are for fun, it means leaving behind your job and
responsibilities for a while. Having travel insurance is one way
of putting your mind at complete rest. It's a lot easier to
enjoy your trip...
Luggage Tips For Air Travel
The Guide to Lightening the Travel Load
Traveling with light luggage has been a common rule known to
many travelers. It is a very common, and simple, guide yet it
still remains as the most violated one. Didn't they say that the
simplest...
Travellers: Make Your Health Policy Work For You
(NC)—The purchase of travel health insurance is a sensible idea for anyone taking trips outside Canada. If you get sick unexpectedly or have an accident while you are away, the health services in other countries are generally much more costly...
Travelling to and within Ireland.
To enjoy travelling in
Ireland one has to have first travelled to Ireland. As Ireland
is an island nation, travelling to Ireland means arriving by
either air or sea. One also has to consider the modes of
transport on offer to travel around...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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