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How to Become a Travel Agent in 24 Hours
The travel industry has been going through some significant changes over the last few years. Mom and Pop travel agencies are quickly being replaced by online booking engines like Orbitz or Travelocity. But there is one problem: 80% of all...
How To Save Your Traveling Cost
Have you ever dreamt of sampling local wines in Tuscany in
September? Will it be a wonderful time to visit Paris in the
spring? Enjoy the English countryside in the summer? You may
think this is just a dream and cannot reach. It doesn't have...
Travel To Russia - Vladivostok, Russian "Lord of the East"
To many world-wide travelers seeking adventure, the Russian
Far East is a very desirable place to visit, and of course
if you are going to visit this region, you do not want to miss seeing the famous sea port, Vladivostok. Vladivostok, meaning...
Travel to Shimla (india) at Cheap Price
Travel Shimla(india) at Cheap Price
The British called Shimla the About the Author
John D. Samara is a master degree holder in Journalism and Mass Communication.He
is working as freelance article writer for various categories like ...
Understanding The Travel Agent Position
Getting To Know the Work of a Travel Agent
For people who are fond of traveling to different places,
visiting marvelous beaches, and taking a trip to the most exotic
island paradise, the job of a travel agent seems to be a far
better job...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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