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How To Travel The World For Free
It sounds like a dream doesn't it? Hopping onto a plane and taking a flight to the destination of your choice. Imagine collecting your flight tickets to New York, London, Goa - or wherever takes your fancy - and not having to pay a cent for...
Puerto Galera Travel Guide
The Philippines is a country gifted with great beaches. The
better known beaches are those found in Boracay and Palawan.
Another beach or resorts worth mentioning are those found on the
Mindoro's northern part in the province of Oriental Mindoro....
Travel Insurance - Do I Really Need To Buy Cover For A Holiday In Britain?
Last week my wife and I booked a seven day holiday in Tobermory
on the wonderful Isle of Mull. All that grand scenery with
brightly painted houses clustered around the harbour. Hands up
who knows Tobermory as Balamory!
You could have...
Travel Italy - Italy's must see Art and Architecture
Every year millions of visitors trek through Italy in search of ancient culture, great food, art, architecture, and more. The allure is immediate even to those who have never been. There is more art and architecture to see in Italy than one person...
Travel Wallet Checklist
A travel wallet can be pretty handy when you´re on the move, especially on international trips. It keeps all your travel documents and currency in one place for easy access. Following is a checklist of items you may want to keep in your travel...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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