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Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...
Home Travel Agent: Will I Be Able To Live On My Home-Based Travel Agent Salary?
Does travel to places like Fiji, Rome, Italy, Hong Kong, Bora Bora, Paris, London, and Australia sound like something you want to do? Would you like to stroll on secluded beaches, dine in quaint little restaurants, or wander around in ancient...
Honeymoon Travel Planning
The Affordable but Comfortable Tropical Honeymoon: Tip List
- Schedule your departure day two days after the wedding to give
you ample time for rest after the activities and the
celebrations. If you must travel immediately, remember to...
How Would YOU Like to Have a Travel Buddy Who Knows How to Pick up Girls!
Better yet how would YOU like to have a travel buddy who actually holds the World’s Record of the Most Girlfriends! Let’s go on a vacation, but this time lets skip, Ft. Lauderdale, Hawaii, Bahamas and Cancun. Let’s go where the girls love Western...
SportsGroupie.com: Travel Search for Spring Training and Bowl Games
Sports market planners can search dozens of travel sites at
once to plan their sports outing to any spring training game or
the BCS bowl games.
SportsGroupie.com, an innovator in sports travel
search, has added coverage for Major League...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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