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Car Insurance Issues for Travelers
There are several insurance coverage issues when you drive a
vehicle that you do not own especially when traveling. Here are
some examples:
1. Even if you decide that your predominate means of
transportation for traveling will be by either...
New Requirements for Travelers Between the United States and Western Hemisphere
Travelers to and from the Caribbean, Bermuda, Panama, Mexico and Canada will be required to have a passport to enter or re-enter the United States. This is a change from prior travel requirements and will affect all United States citizens entering...
Travel Oahu - Explore Hawaii like the Locals!
Every year millions of visitors from Japan, mainland USA and beyond land at Honolulu International Airport ready to begin their vacation in paradise. Soon after landing, most visitors hop in a cab or bus sent from the hotel and begin the journey...
Travel Shanghai China
Travel Shanghai China, An amazing city. I live, work, play in Shanghai, China’s largest city, largest port; a city of 16 million people, (many millions more during holidays and festivals), a city wanting to be the biggest, best and most important...
When Traveling Abroad, Use Your EQ
What do you do when you don’t know the language or customs? That’s when your EQ, or Emotional Intelligence, comes in handy. On my recent tour to Russia, the people in large cities (Moscow, Saint Petersburg) knew English, but not in the small...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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