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Health Information for Travelers to Central America
This article will detail some of the health concerns that travelers to Central America and Argentina should be aware of, and prepared for in advance. Vaccines Depending on your age, sex, health history, and exactly where you plan on going, your...
The Ultimate Traveler's Day Dream Come True
More than a few times, I've caught myself sitting at work day dreaming about dropping everything and just jumping on a plane. In October of 2003, I did just that.
Life can grind you down when you get in a rut. In my case, I had a particularly bad...
Travel Guidebooks Reviewed
Travel Guidebooks are an invaluable source of information. Even if the size of each book is enough to put you off your research, they can be a great reference guide while traveling. But how do they stack up to one another? Lonely Planet Lonely...
Vacation Travel Insurance Tips
Travel insurance is an important but often overlooked part of your vacation. Whether you are traveling to a foreign country or to the next state you should consider travel insurance.
Some of the reasons to have insurance are to cover medical...
Where on Earth, a Travel Journal
Hello, and welcome. This month's report takes us to the western U.S. state of Oregon and some fantastic snowboarding. First a little background on the state of Oregon itself. Begin with a little prehistory by following this link to learn about...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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