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Cheap Flights to Rome with Budget Air Travel.
Everybody needs a break, to reconnect with their spouse, to
reward the kids, to recharge the soul. But planning a vacation
getaway can quickly turn into a stressful project when the
subject of expenses comes up. Airfare alone can kill...
The lowdown on china travel
The fragrance of fish, lobsters…, the sturdy Great Wall, the broken hush of winds by the Martial Arts, the grand museums and unpretentious down to earth people…welcome you to the third largest country on the globe-China. China is universally known...
Travel and Health
Maintaining Good Health While Traveling
Imagine planning a trip weeks or maybe months in advance and
when the time comes that one gets to actually travel, for some
reason, one gets sick along the way and instead of enjoying the
trip seeing...
Travel To Lake Louise - Vacation Capital Of Canada
If you're looking for a vacation getaway in North America with some of the most breathtaking scenery in the world, a place where you can see unspoiled wilderness and wildlife during the day, hike, bike, or fish, and then be pampered with a massage,...
What you need to know about - canada travel
Canada is one of the celebrated countries of the world. The second largest country in the world has unique blend of French-English culture. With plenty of worth watching cities, the country is not densely populated. The cities of Canada have their...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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