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Costa Rica Travel Packages
Located in southern Central America, Costa Rica is surrounded by three different bodies of water including the Panama Canal on the southeast, the Pacific Ocean on the southwest and west and the Caribbean Ocean on the east. Because of Costa...
Insuring Your UK Travel Adventure
For your UK holiday adventure travel insurance may be required. Whether you purchase standard travel insurance for your UK trip or whether adventure travel insurance is a must depends on what you're going to be doing. Some insurers even offer UK...
Travel at ease with Motor Home
Motor homes, also known as recreational vehicles, are an ideal way to experience travel comfortably and economically. Popular with road trippers and frequent domestic travelers, motor homes usually include a kitchenette, bathroom, sleeping areas,...
What you need to know about - canada travel
Canada is one of the celebrated countries of the world. The second largest country in the world has unique blend of French-English culture. With plenty of worth watching cities, the country is not densely populated. The cities of Canada have their...
What you need to know about - students travel
When traveling across the globe can be edgy for the adults, what to say of the students! However traveling abroad for learning or picnic can be entertaining for students too. ·The reason of your trip
The foremost task is to mull over the raison...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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