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Make Money While You Travel
If your passion is travel, why not get paid for doing it? You can earn up to 70% agent commissions from your personal travel and then start selling it to your friends and family. Why not get paid for traveling to the world's most exciting...
Travel Italy - Italy's must see Art and Architecture
Every year millions of visitors trek through Italy in search of ancient culture, great food, art, architecture, and more. The allure is immediate even to those who have never been. There is more art and architecture to see in Italy than one person...
Travel Light: The How And Why
I learned how to travel light from lightweight backpacking, then found it was just as useful to keep it light on trips overseas or driving across the country. The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one...
Ways To Use Backpacks - Travel In Comfort
Backpacks are commonly associated with kids carrying
books to and from school. However, there are many other
ways to use backpacks. Campers, hikers and
mountaineers have been using backpacks for decades. It
allows them to have their hands...
Weekend Trips Are a Popular Choice For RoomSaver.com Travelers
August 09, 2005- In a recent survey conducted this month of two hundred RoomSaver.com Travel Club members, the most popular days to travel were compiled. Results show that the majority of respondents (23.2%) prefer to begin their trips on a Friday,...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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