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Become A Travel Pro In One Easy Lesson
I focus a lot on helping the first time or inexperienced traveler head out prepared and confident in themselves. Starting out as a new traveler can be intimidating. How do you jump into the gigantic travel fray and survive? How can you learn to love...
Dare to Understand Travel Terms, Then Sit Back and Enjoy Traveling
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Finding cheap airfare for Indian travel
The land of myriad cultures, staunchly rooted in tradition, the habitat of millions of people belonging to varying religions and the country known for its distinguished history…India is a place worth visiting in the Asian continent.
Though India...
Travel During Hurricane Season: Considering the Odds
While some travelers may find it surprising, there are many reasons why vacationers choose to travel during the Hurricane Season. Recent disasters have brought worldwide attention to the damage that can be caused by hurricanes. Still, many travelers...
Traveling In Costa Rica
Costa Rica is full of fascinating things to see and do. When you visit Costa Rica the first thing that you will notice is the friendly environment that permeates every aspect of the society in Costa Rica. And there are not many places on earth that...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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