|
|
|
8-Tips for Packing and Traveling Lite
How-to Pack and Travel Lite In this day and age of traveling cephalalgia, there are a few packing tactics to employ. To cut out an extra thirty to forty minutes at the arriving airport, start with packing small luggage. Since carry-ons can not...
Airport Travel Tips: Reducing Waiting Times
Key Travel Tips
Following these tips will help you reduce your wait time at the security checkpoint.
Before you go to the Airport
•Do not pack or bring Prohibited Items to the airport.
•Place valuables such as jewelry, cash and laptop...
All You Need to Know About Travel Humidors
When humidors where first created by Zino Davidoff in the early 20th century, they were large cellar humidors which certainly made for restricted travel. One now had the ability to strive for the perfect cigar, but only from home. Most people would...
The Ultimate Traveler's Day Dream Come True
More than a few times, I've caught myself sitting at work day dreaming about dropping everything and just jumping on a plane. In October of 2003, I did just that.
Life can grind you down when you get in a rut. In my case, I had a particularly bad...
Travel to find a Russian bride
Do you agree that the best lessons are lessons given to you by other people who have already made some mistakes so that you wouldn’t repeat them? We are going to have a detailed observation of a certain man’s trip. When coming to Russia he managed...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|