|
|
|
Cheap Travel Secrets
There are two ways to save money traveling. The first way is to get the best deals on the specific things you want. There is a limitation to this type of approach though. If , for example, you find the lowest price on the best hotel in Honolulu...
Ten Tips Before You Travel
1. Read up about your destination. You can do this from a guide book or using the internet. It's worth reading up about the place you are due to stay, even if you're going there on business. You can find out about leisure activities while you're...
Travel Insurance - Trip Cancellation and Health Insurance
Most people don't really know what they're looking for in travel insurance they just want something to take care of them in case they can't make the trip or if something happens to them while on the trip.
Trip cancellation and medical travel...
Travel To Stowe Vermont - Ski Vacation Capital Of The East
Nothing says New England like a small white church with it's steeple rising in the air high above orange, yellow and red hued fall leaves beneath a sky so blue that you can actually feel the cripsness of the fall air. One of these most famous New...
When Traveling Abroad, Use Your EQ
What do you do when you don’t know the language or customs? That’s when your EQ, or Emotional Intelligence, comes in handy. On my recent tour to Russia, the people in large cities (Moscow, Saint Petersburg) knew English, but not in the small...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|