|
|
|
A unique travelling palate in India that suits every tastebuds, Kullu Manali, Himachal Pradesh, India
"India, a country of diversities in its rich cultures and travelling vistas. India imbue's in it a bemusing geography,with snow clad views of himalayas in north, swhirling sands of Rajasthan in west, sandy dunnes along the crystal clear waters of...
Australia Travel Tips
BEAT THE HEAT IN AUSTRALIA!
"Fine beaches, perfect weather, good people, and a more secure
traveling experience"
If you are looking for all these conveniences and excitement,
let Australia handle that for you. Perk up your...
Eating Well on a Travel Budget
When you're traveling it can be difficult to find good food at reasonable prices especially if you happen to be staying in a big city that has an established food and restaurant culture. When you're faced with a budget, you want to try and maximize...
House Sitters Are Coming to the Rescue of Many Travellers
Everyone seems to have accepted the fact that the days of leaving
your door unlocked are over. The rise of crime is affecting
everyone, not just those who live in the larger cities. In fact,
homes in rural areas are being targeted like never...
Rail Travel Tips
Traveling by train, in itself, is fun. The continuous jostling
of the compartments, screeching of train brakes and the loud
horns make train traveling a real fun. However you need to take
care of certain things while traveling, so that the...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|