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Add the New Braunfels Texas Wurstfest to Your Fall Travel
GEMÜTLICHKEIT (warm friendliness, good cheer) “Willkommen zum WURSTFEST! Prosit, und hab' Spasz!” is the slogan for this really appealing annual event. It means “Welcome. Cheers! To your health, and have fun!” Combining a unique German community...
Cheap International Travel Secrets
What is the real secret to cheap international travel? It is the same as the secret to doing anything for less. Learn to be an opportunist. Opportunistic travelers get to travel more, see more and do more. Of course, you can ignore this advice if...
Travel Guidebooks Reviewed
Travel Guidebooks are an invaluable source of information. Even if the size of each book is enough to put you off your research, they can be a great reference guide while traveling. But how do they stack up to one another? Lonely Planet Lonely...
Travel to Shimla (india) at Cheap Price
Travel Shimla(india) at Cheap Price
The British called Shimla the About the Author
John D. Samara is a master degree holder in Journalism and Mass Communication.He
is working as freelance article writer for various categories like ...
Travelling in the Arabian Peninsula
It may seem in the days of mass tourism and cheap worldwide flights that no stone has been left unturned in our pursuit of the unexplored. However, Arabia still offers much in the way of mystery and exoticism.
If you are brave enough to venture...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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