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Are you a Traveler?
I’m making an assumption that at want point in your life you’ve been a tourist. You’ve carried a map, a camera, maybe even had a tour guide. You’ve traveled to different destinations, relaxed on remote beaches, climbed stairs in buildings you see on...
Beautiful BARCELONA - Easy Travel Guide
Beautiful city of Barcelona, capital of Catalonia (a Spain's province), is situated on on the shore of the Mediterranean sea and bordered at either end by 2 river deltas. Barcelona is the second largest city in Spain after its capital city Madrid....
Holland Travel - Amsterdam, Van Gogh, Anne Frank
Holland certainly has a reputation with travelers. Known for having a very liberal attitude on social issues such as prostitution and drugs, the reputation is not always deserved. Yes, marijuana and prostitution is legal, but there is so much more...
Travel Guides- An Overview
Travel Guidebooks- An Overview
By Victor K. Pryles©2005
http://www.paupertravel.com
(548 words)
You can get reliable, useful information from
guidebooks. Yet, some are better than others
and often, it's important to know what...
Travel Money Belts - Travel Security
Travel money belts are still a good way to carry cash. They're common, and thieves know of them, but it isn't easy to tell if your belt has a hidden compartment, and it isn't easy for a robber to get at it quickly. It is a good way to carry SOME of...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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