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Air Travel around the world and let your cares fall by the wayside as you take wonderful vacations.
Air Travel and vacations, to get on a plane and go somewhere, can be one of life's most rewarding experiences. It's so exciting to contemplate an exotic or relaxing destination, for no other reason than to just get away. Half the fun of air...
Planning International Travel for Christmas?
Christmas international travel 475 [shudder]. No really, a little EQ - managing the attitude, and using the ole noggin' can make it almost pleasant! 1. Pack your patience and your Emotional Intelligence. Turn down the emotiong, turn up the...
SportsGroupie.com: Travel Search for Spring Training and Bowl Games
Sports market planners can search dozens of travel sites at
once to plan their sports outing to any spring training game or
the BCS bowl games.
SportsGroupie.com, an innovator in sports travel
search, has added coverage for Major League...
Tips for Travelers Who are Going to Hong Kong
Hong Kong is a key destination for many travelers. It has a
population of more than seven million, scattered all throughout
its more than 200 islands. It is located in Eastern Asia, near
China and the South China Sea. Formerly, leased to...
Travelers and Poor Blood Circulation
Is there a simple solution to a very serious medical problem?
For many travelers, the answer is maybe. If travelers would take
the necessary steps, it could help prevent Deep Vein Thrombosis
(DVT). The main reason they don't is because not...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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