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Eurail travel - a way to extend a holiday to Europe
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. You can edit it to fit your publication. Most articles are improved by editing. If you can let me know when and where it...
Go USA Card launches, a perfect Corporate Gift and Employee Incentive, brings USA Travel Attractions to Nine major US Cities for One Low Price.
November 2, 2005 (Boston, MA) - Travel enthusiasts this holiday season will unwrap the power to enjoy the best of nine cities across the U.S., thanks to friends, family and corporate gift-givers. Smart Destinations' Go USA Card is the first product...
How To Save Money When Traveling
Do you know you can go on a 7-day cruise for half the price?
Or visit Europe for 15 days for only $2,000 per person including airfare, hotels, car rental and meals?
If you follow these steps, you can save more up to 50% in travel expenses....
How Would YOU Like to Have a Travel Buddy Who Knows How to Pick up Girls!
Better yet how would YOU like to have a travel buddy who actually holds the World’s Record of the Most Girlfriends! Let’s go on a vacation, but this time lets skip, Ft. Lauderdale, Hawaii, Bahamas and Cancun. Let’s go where the girls love Western...
RoomSaver.com Travelers Are Loyal to Hotel Rates, Not Brands
July 14, 2005- In a recent survey conducted this month of over a hundred RoomSaver.com Travel Club members, hotel brand preferences were investigated. Results show that the majority of respondents (34.8%) do not prefer a specific brand, instead they...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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