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ABCs of Adventure Travel
A – Address peel and stick labels for all your family and friends before you go. Then stick to postcards along the way and you'll come home looking good.
B – Bottled water is a must – don't drink anything else.
C – Cookbooks from your...
Light Travel - Carry-On Only
Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times...
Private Aircraft Charter Services the new way of business travel
Air Broker Net is a leader in Private Aircraft Charter Service, Fractional Ownership and Aircraft Management. As an exclusive Air Charter Broker Service, they work with an expansive global network of certified operators and airports. Think of them...
The lowdown on china travel
The fragrance of fish, lobsters…, the sturdy Great Wall, the broken hush of winds by the Martial Arts, the grand museums and unpretentious down to earth people…welcome you to the third largest country on the globe-China. China is universally known...
Travel Connections - Stay in Touch
Travel connections with home are easier than ever. New calling cards, cell-phones, e-mail, satelite phones, and better phone lines everywhere are making it a smaller world. Here are some suggestions on how you can stay in touch - when you want to. ...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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