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Health Tips for Travellers
Travelling in Canada
Each year, over one million visitors come to Canada to explore this vast land. From cosmopolitan cities to majestic mountain ranges, Canada's landscape is as diverse as its people. Travel, whether abroad or in one's own...
New Requirements for Travelers Between the United States and Western Hemisphere
Travelers to and from the Caribbean, Bermuda, Panama, Mexico and Canada will be required to have a passport to enter or re-enter the United States. This is a change from prior travel requirements and will affect all United States citizens entering...
Online Travel Bargain
Are holiday bargains for true or have catches hidden? REMEMBER YOUR LAST CONVERSATION WITH THAT family relative who couldn’t talk enough of how much they saved on their last holiday package deal? Or that colleague bragging about his $59 round-...
Travel Insurance! Your Health And Peace-Of-Mind Is Worth Protecting, And We Mean It
As a past travel professional, I heard many, and I stress many
horror stories about travellers that didn't take travel
insurance to protect their well-being and vacation investment!
Nothing was worse than getting that phone call from our...
Valencia Spain - What A Great Travel Experience
Valentia, dating back to 137 B.C., is what we now know as Valencia, Spain. If there was any confusion as to where Valencia is or what it is known for, the city's renovation with breathtaking architecture turned into museums, aquariums and Imax...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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