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A Complete India Travel Guide Launched
Your wait is finally over. A complete Travel Guide, www.travelgoindia.com that focuses completely on India has been launched. The days of scratching about for information on India before you embark on a tour of this beautiful country is passé. Learn...
A Travelers Guide To Currency Exchange
Exchanging currency is something frequent travelers must become
familiar with. There are many different currencies around the
world. Finding out how to exchange currency and where to do it
can help travelers get the most out of their money.
...
History of travel luggage: From the beginning to today!
Travel luggage is an important part of every traveler’s wardrobe. There are various luggage models, sizes, styles, colors, materials and prices associated with the luggage currently on the market. There are even vintage and collectible luggage...
Tour operator india : Tour And Travel
Tour operator india : Tour And Travel
Tanya Sri Kumar [ 18 September , 2005 ]
www.bluebirdtravels.com
Travel and tourism - the two enchanting fields, contrive their pattern of services from time to time. They are an indispensable part of...
Travellers: Make Your Health Policy Work For You
(NC)—The purchase of travel health insurance is a sensible idea for anyone taking trips outside Canada. If you get sick unexpectedly or have an accident while you are away, the health services in other countries are generally much more costly...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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