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Dublin travel guide
Dublin is Ireland’s capital, which finds a place for itself amongst the rich countries of Europe. It is located on the east coast of the country and encompasses the River Liffey merging into the Dublin Bay. Apart from being the largest city in the...
Ecuador Travel - Quito, Volcanoes, Galapagos Island
Located in the Andeas, Ecuador is a land of intrigue for travelers. Travel to Ecuador and you can trek the Amazon, climb volcanoes, or loaf on beautiful beaches. Perhaps the biggest reason to travel to Ecuador is a visit to the famous Galapagos...
Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...
Tips for Travelers Who are Going to Hong Kong
Hong Kong is a key destination for many travelers. It has a
population of more than seven million, scattered all throughout
its more than 200 islands. It is located in Eastern Asia, near
China and the South China Sea. Formerly, leased to...
What do you need to know about Ireland travel
Ireland is an exotic tourist spot. It is popularly known for the
myths, magical incidents and legendary stories associated with
it. Numerous tourists from all round the world are magnetized to
view this bewitching place. The wonderful Ireland...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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