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Eating Well on a Travel Budget
When you're traveling it can be difficult to find good food at reasonable prices especially if you happen to be staying in a big city that has an established food and restaurant culture. When you're faced with a budget, you want to try and maximize...
Tips for Summer Travel
The summer is right around the corner, and thousands of Americans are planning vacations and trips. Traveling on a budget can be tricky, but it is not impossible. The key is to plan ahead, and try to the make the most out of what you have. Contact...
Travel tips for the first time business or leisure traveller to China
<p align="justify"><font size="3" face="Geneva, Arial, Helvetica, sans-serif"><strong><font color="#FF6600">Travel Tips for China</font></strong></font><font color="#FF6600" size="2" face="Geneva, Arial,...
Traveling By Motorcycle
One of the best ways to truly see the United States is from the saddle of a
motorcycle. I have ridden through many states with trips over six thousand miles in length including two solo trips from New Jersey to the Sturgis Rally in South Dakota,...
Travelling Overseas - Staying Healthy
Every year, millions of people visit developing countries. Of these, many are business people looking for new opportunities. With a myriad of development potential available in the Asian region, business people are flocking overseas in order to get...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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