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8 things not to forget when traveling to the tropics
Copyright 2005 Dave Markel
Sometimes it is hard to pack for a place or climate that is new. When packing to go to the tropics there are some items that you don't want to forget.
1. Appropriate Identification: With tighter security these days it...
Cancun Vacations offer the chance to travel Mexico and stay at some beautiful Mexico resorts.
Cancun vacations offer white sandy beaches, warm tropical sun and beautiful blue water. Some of the finest Mexico resorts can be found in Cancun. One of the great things about Cancun vacations is the short time it takes to get there to travel...
Have new technologies improved solo business travels?
In the last 10 to 20 years, advance in technology has transformed many aspects of business travel; from the way we book our hotel rooms to staying in touch with relatives left at home. However it seems that it has not changed one aspect of it: the...
How To Keep Yourself Healthy While Traveling
Have you ever planned a trip weeks or maybe months in advance,
but when the time comes to have fun, you get sick during the
journey and have to spend your time alone in the hotel room? Of
course, this is something that no one wants to experience....
Sweden Travel - Stockholm and Karlskrona
Known as the land of Vikings, Sweden is actually an odd mix of cosmopolitan cities and vast stretches of wide-open spaces. For budget travelers, Sweden is a bit expensive.
Stockholm
An incredibly beautiful city in the summer, Stockholm is the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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