|
|
|
Colorado travel guide
A Google search of the word ‘Colorado’ reveals a list of websites ranging from the website of the Government of Colorado to the websites of various educational institutions and universities. Among the diverse tourism websites mentioned, the one that...
Desiya.com Redefining Hospitality Industry And Business Travel In India
India has evolved as an economic powerhouse and is now the fourth largest economy in the world. With globalization, there has been a mad rush among the corporate world to grab the Indian market and reap the benefits of cheap labor that India has to...
How To Get Cheap Travel Tickets
HOW TO GET CHEAP TRAVEL TICKETS
With planning, foresight and a little bit of hard work, you can
go ahead and have that dream vacation the economical way. Here's
how:
*Search the internet, call airline agencies and watch the news
to...
Is it Wise to Purchase Travel Insurance?
The best way to determine if, for you, it is wise to purchase travel insurance, is to consider the various emergency situations that could arise during your trip, determine the best guess for the cost of each, and see whether you can afford to pay...
Save Lots By Booking Your Travel Online
These days the easiest way to plan your next trip or
vacation away from home is by making an online travel
booking. Perhaps your idea of a vacation away is somewhere
balmy and exotic, where you can spend your days sipping
cocktails by a...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|