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Global Travel Management
In this fast shrinking world where people constantly travel across countries and continents for business and leisure, global travel management has become a much sought service. Whether you want to tie up a business deal in Europe or holiday at an...
Guide to Southwest travel
Southwest region of United States is an exhibition of myriad
cultures, traditions, activities, events and ambience. This is
because the region is composed of globally recognized states-
Arizona, New Mexico, California, Nevada, Texas and...
Travel to Nova Scotia: Canada's New England
If you're on a budget, tired of crowded beaches and packed hotels, love seafood, and have a 19th-century mindset, then Nova Scotia is for you. Think New England, and vivid images come to mind: of lighthouses and fishing boats, charming coastal...
Travelers Logon for Advice Before Booking Travel
Guidebooks and travel magazines are helpful when trying to choose hotels, excursions, or a destination for your next vacation. Travel agents are even better. But what could be less biased and more helpful than no-holds-barred, word-of-mouth...
Traveling in Mexico City: The Ins & Outs of Getting Around
If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating. This article...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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