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Bali Travel: The Undying Balinese Arts
The island of Bali is literally a very beautiful island situated
under the equator in Indonesian Archipelago, is one of the most
interesting and ultimate tourist destination in Asia. Since the
first decade of the 20th century visitors have given...
Have new technologies improved solo business travels?
In the last 10 to 20 years, advance in technology has transformed many aspects of business travel; from the way we book our hotel rooms to staying in touch with relatives left at home. However it seems that it has not changed one aspect of it: the...
History of travel luggage: From the beginning to today!
Travel luggage is an important part of every traveler’s wardrobe. There are various luggage models, sizes, styles, colors, materials and prices associated with the luggage currently on the market. There are even vintage and collectible luggage...
What you need to know about- madrid travel
The capital of Spain, pulsating city of Madrid is one of the eminent European cities that is famous for it's more than a few attractions. The city nestled in the middle of the Iberian Peninsula is thronged by people not just for its nerve-wrecking...
Why Buy Travel Insurance?
When you choose to travel, you take the risk of lost luggage, flight cancellations, reservation cancellations, theft and many other situations which may cause anxiety. Planning a vacation is stressful enough without having to worry about something...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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