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Seven Secrets for Successful Travel
ndependent travel in Europe - Seven Secrets for Success One: Do not try to see and do too much. You may end up actually seeing very little. I think it is better to see more of fewer countries/regions and see them properly. You may not want to...
Travel Shanghai China
Travel Shanghai China, An amazing city. I live, work, play in Shanghai, China’s largest city, largest port; a city of 16 million people, (many millions more during holidays and festivals), a city wanting to be the biggest, best and most important...
Travel to Nova Scotia: Canada's New England
If you're on a budget, tired of crowded beaches and packed hotels, love seafood, and have a 19th-century mindset, then Nova Scotia is for you. Think New England, and vivid images come to mind: of lighthouses and fishing boats, charming coastal...
Travelling To South America With A Tour Group
Travelling To South America With A Tour Group South America has magnificant beautiful areas to explore and most often people are looking for a package deal that is offered by a tour group. Is a package deal the right decision for you? If you...
Your Guide for Travel and Hotels in Columbia
When you hear the word vacation, what do you see in your mind? Vacations mean assorted things to assorted individuals. Some like to sight see while many others would enjoy nothing more than to spend the whole trip kicking back at the hotel pool. If...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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