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Bali Travel: The Undying Balinese Arts
The island of Bali is literally a very beautiful island situated
under the equator in Indonesian Archipelago, is one of the most
interesting and ultimate tourist destination in Asia. Since the
first decade of the 20th century visitors have given...
Safe Travel Tips On Mean Streets
The best way to avoid any possible dangers during your travels is to keep your head about you at all times. Here are some travel tips to help keep any inconveniences at bay.
1) When it comes to belongings, your passport and your money are...
See the most beautiful places when you travel to Galapagos
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Tricks For Traveling By Sea
Tricks That Can Make Traveling By Sea Easier
Motion sickness is common to almost everybody. It is usually
frequent to those who travel a lot, whether by land, air, or
sea. The different forms of motion sickness are based on the
kind of...
Ways To Use Backpacks - Travel In Comfort
Backpacks are commonly associated with kids carrying
books to and from school. However, there are many other
ways to use backpacks. Campers, hikers and
mountaineers have been using backpacks for decades. It
allows them to have their hands...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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