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Crime Against Caribbean Travelers: Should You Believe the Hype?
Since the 1980s, the Caribbean region has been struggling against its own inner demon: crime. Citizens of the Caribbean have quickly learned that rising crime rates on one island can negatively affect other islands in the vicinity. While the islands...
Must Read Tips For Shopping & Booking Your Travels Online
Booking & shopping online has proven to revolutionize the travel industry. There are many pros to utilizing online booking sites to plan your trip. Bottom line is, it saves you time and money, both important factors when planning your trip. Before...
Travelers Checks Versus Debit Cards
My first time overseas, I had to exchange cash in $200 of travelers checks to pay a mountaineering guide who hadn't heard of American Express. The bank charged me $8. During the same trip, I used my debit card at an ATM to get $200 from my checking...
Travelling in Chennai
Travelling in Chennai Chennai being one of the 4 largest cities in India maybe daunting for the foreigner who visits it for the first time. The public transport is efficient BUS as well as MRTS but it tends to get crowded during peak times. Auto...
Washington, DC a Bargain Travel Guide
Welcome to Washington, DC - The nation's capital is a city with public museums and monuments galore, but also hidden treasures that should not be overlooked. Whether you're in Georgetown, downtown, or even in Northern Virginia, and whether you're...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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