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Hungary Travel - Lake Balaton, Visegrad and Szentendre
When visiting Hungary, it is easy to fall in love with Budapest and never venture beyond the city. If this happens, you'll rue the day you missed a chance to visit Lake Balaton, Visegrad and Szentendre.
Lake Balaton
Lake Balaton is located in...
Online Travel Bargain
Are holiday bargains for true or have catches hidden? REMEMBER YOUR LAST CONVERSATION WITH THAT family relative who couldn’t talk enough of how much they saved on their last holiday package deal? Or that colleague bragging about his $59 round-...
Travel Cambodia - Phnom Penh, Angkor Wat, Sihanoukville
Cambodia is a land on the mend. From 1977 through 1980, the Khmer Rouge ruled the country, fanatics bent on genocide. Millions were killed and the period was put to film in the movie, "The Killing Fields." Fortunately, those days are over and the...
Travel Journals - Preserve Your Travel Experiences
Traveling is a great way to escape the rat race and experience new cultures and places. Alas, your experiences can fade with time. The best way to prevent this is to keep a travel journal for your trips. Travel Journals Take a minute to give...
Valencia Spain - What A Great Travel Experience
Valentia, dating back to 137 B.C., is what we now know as Valencia, Spain. If there was any confusion as to where Valencia is or what it is known for, the city's renovation with breathtaking architecture turned into museums, aquariums and Imax...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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