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Adventure Travel On Horseback
When you think of "adventure travel," what crosses your mind?
* Hiking?
* White water rafting?
* Scuba diving?
* Something as sedentary as a cruise ship or land rover safari?
Those ideas lose their "adventure" status when you compare them to...
Becoming A Travel Writer
Things That Every Aspiring Travel Writer Should Know
For anyone who's looking to get into travel writing, it is
important to have had some experience in traveling. It is
essential. This is where a writer obtains the materials that
will...
Go USA Card launches, a perfect Corporate Gift and Employee Incentive, brings USA Travel Attractions to Nine major US Cities for One Low Price.
November 2, 2005 (Boston, MA) - Travel enthusiasts this holiday season will unwrap the power to enjoy the best of nine cities across the U.S., thanks to friends, family and corporate gift-givers. Smart Destinations' Go USA Card is the first product...
Travel and Health
Maintaining Good Health While Traveling
Imagine planning a trip weeks or maybe months in advance and
when the time comes that one gets to actually travel, for some
reason, one gets sick along the way and instead of enjoying the
trip seeing...
Travel Tips For Canada
What to Do Before Traveling to Canada
Generally, when people travel abroad, the incidence of violence,
crimes, and risks do happen. In fact, it happens everywhere
especially when the person is not aware of it. That is why it is
extremely...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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