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Informative Articles

Planning International Travel for Christmas?
Christmas international travel 475 [shudder]. No really, a little EQ - managing the attitude, and using the ole noggin' can make it almost pleasant! 1. Pack your patience and your Emotional Intelligence. Turn down the emotiong, turn up the...

RoomSaver.com Travelers Prefer More Than One
September 21, 2005- A recent poll of RoomSaver.com's Travel club members reveals that the majority of the respondents prefer to take more than just one trip per year, stay more than just 1-2 nights per trip, and travel with at least one other...

Student Travel – Backpacking In Europe
For the fortunate few, life isn’t complete without a backpacking trip through Europe. This right of passage is believed to further the maturation process of college students, according to sociologists. Of course, others have opined that copious...

Tour and travel operators india,Cultural tour operator India,tour operator India,tour operator in india
Tanya Sri Kumar [ 10 September , 2005 ] www.india-travel-horizon.com Horizon Worldwide was founded in 1996 since then we have already catered around 28000 Guests from parts of world. In keeping with the company's philosophy of personalized,...

Travel tips for your next Myrtle Beach Vacation & Insider Time Share report
Climate The climate in South Carolina is generally mild and humid. Spring starts in March, and the beaches are busy by mid-April. Summer begins in May with pleasant balmy days that become quite hot before the season's end. Autumn brings a...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.