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Cheap Travel Secrets
There are two ways to save money traveling. The first way is to get the best deals on the specific things you want. There is a limitation to this type of approach though. If , for example, you find the lowest price on the best hotel in Honolulu...
London Travel - Everything you need to know about London...from eating out to staying in.
London Travel London is a very visitor friendly place and traveling around in London is very suitably provided by various forms of transportation. The most common mode of transport is the London Underground http://tube.tfl.gov.uk and it operates...
Plan your Business Trip with The Travel Team Inc.
Business promotion of your company, seminars or conferences - wherever you travel for your business, we at The Travel Team, ensure that all your needs are met. The Travel Team has all the necessary infrastructure, experience and expertise to give...
Time Your Trip Around Currency Fluctuations - The Cheap Way to Travel
Finding a cheap vacation spot abroad can be virtually impossible - everything seems more expensive these days, and vacations are no exception. So how do you find a bargain? One way is to plan your trip to a place that is experiencing currency woes...
Travel Web Sites – 5 Dirty Little Secrets
Travel web sites are big business, and a lot of power has been placed in the hands of the consumer… or has it? Does your urge to always look for a better deal play into somebody else’s greed? A travel web site is a great tool but before booking...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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