|
|
|
China Travel Tips
Survival China Travel Tips and Tricks These China Travel Tips, Survival Techniques, will help you get around and make your trip to China easier, so you will be able to experience the real China with a little less stress. China is an odd beast...
Is Purchasing Travel Insurance Smart?
To answer the question "is purchasing travel insurance smart?" let's look at what insurance is. When you purchase insurance - health insurance, homeowner's insurance, car insurance, life insurance, or travel insurance - you're not making an...
Travel tips for your next Myrtle Beach Vacation & Insider Time Share report
Climate
The climate in South Carolina is generally mild and humid. Spring starts in March, and the beaches are busy by mid-April. Summer begins in May with pleasant balmy days that become quite hot before the season's end.
Autumn brings a...
Travel Tips When Visiting Europe
Five important tips in traveling Europe
Traveling through Europe is definitely an exciting experience.
To ensure a smooth and enjoyably safe tour, here are some tips
for your Europe vacation.
1) Documents.
* All of the people in...
Traveling To Eastern Europe
Eastern Europe offers you many opportunities to see parts of the Old World that have not been spoiled by Western commercialism. There are lakes, forests and cultures that have not yet been Westernized. Poland is a particularly attractive tourist...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|