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Accommodation Travel Tips
BEFORE YOU GO
Do a hotel research on the net looking not only for the cheapest
rates but also considering the amenities and services provided,
location, possible references from other people. Travel
guidebooks can also be very helpful for...
Bryce Canyon - a stunning US travel destination
Bryce Canyon is not a canyon. It is the spectacular edge of the Paunsaugunt Plateau, a place where intricately carved towers and archways of stone shimmer in a dazzling array of colour under the bright sun. The state of Utah in the United States is...
Preparing to travel
The world has changed a lot in the past century. Thanks to the invention of airplanes and high-speed trains, today's world is wide open to travel. In a day's time, we can travel to the other side of the world without using our entire life's savings....
Travel Web Sites – 5 Dirty Little Secrets
Travel web sites are big business, and a lot of power has been placed in the hands of the consumer… or has it? Does your urge to always look for a better deal play into somebody else’s greed? A travel web site is a great tool but before booking...
Want To Start Your Own Business In 2006? Get Into The Travel Industry
While the economy has been good to some people, it has been less
than stellar for others. Many people are feeling squeezed
between high energy prices and jobs that are always cutting back.
NOW may be exactly the right time to start your own...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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