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How To Have A Stress-Free Travel Experience
Traveling can be very stressful, whether it is for business or
pleasure. Tension can start from the planning stage up to the
time you are leaving. However, stress does not have to ruin your
business or vacation. The following simple tips are...
Nip/Tuck & Travel
Looking for an extreme makeover or just a little Nip/Tuck?
Are you aware of the growing trend of medical tourism? If not, consider this, have the vacation adventure of a lifetime in an exotic country, with sun, sea and pristine white beaches. Your...
Travel Bargain Or Travel Scam? How To Know The Difference
Congratulations!!! You have been selected to win an exciting
luxury vacation to.......
Where have you heard that one before? Although there are many
genuine travel offers, there are also many travel scams that
defraud innocent travelers out...
Travel Jokes
Traveling can be a humbling experience, particularly when you travel to a foreign country. Such experiences, of course, give rise to travel jokes.
Travel Jokes
1. Three brothers are sitting at the bar in a Moscow establishment. An older man is...
Travel Tips: Preparing For A Vacation In Africa
There are many new and exciting things to see in Africa. There is no way anyone could possibly see everything there is to see in one trip. This is why travelers need to decide exactly what they want to see before taking their trip so they can book...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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