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Save Money On Your Vacation and Travel With Discount Airfares
Who else wants to find the best cheap airfares or at least great discount airfares for the vacation of a lifetime? See if this scenario matches anyone you know!
Another busy day. You have to be in the office in 10 minutes but you are caught up in...
Tips When Traveling Asia
Asian Travel Tips
Asia occupies a quarter of the earth's land mass, it spans a lot
of time zones. Having a single travel guide for all of Asia is
virtually impossible. Asia like any other continent, has its
certain hot spots, here are basic...
Travel Chicago - Tour The Must See Sites Even Local Chicagoans Visit!
The allure of Chicago is completely understandable. Located in the middle of the country amongst corn fields and pressed up against Lake Michigan, this fast paced action packed city is full of excitement. The winters are cold, but the summers are...
Travel Safety and Crime Prevention
There are so many times travelers neglect to consider one of the
most important things about traveling, which is SAFETY.
Vacationers are usually more focused on having fun and a good
time. People on Business Trips are usually thinking more...
Travel To Russia - Kamchatka
Among the mysteries of the Russian language there is an expression "Sitting on Kamchatka" which in school slang, this idiom means, "to sit in the back row of the classroom, far enough from the teacher's strict gaze. This geographical idiom...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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