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GOLDEN RING of Russia - Travel Guide, Part 2
Sergiev Posad (founded in 1345, population 115,000) - the spiritual center of Russia, residence of the Patriarch of the Russian Orthodox Church, where the remains of the first national saint, Sergei Radonezh, rests. In the heart of Sergiev Posad is...
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel. TIA found that 30% of...
The lowdown on china travel
The fragrance of fish, lobsters…, the sturdy Great Wall, the broken hush of winds by the Martial Arts, the grand museums and unpretentious down to earth people…welcome you to the third largest country on the globe-China. China is universally known...
Top Travel Reservation Tips For A Stress-Free Trip!
Anyone who wants to enjoy a stress-free trip has to start with
the basic concern of any traveler - how to effectively handle
travel reservations. Below are a number of advice that may help:
- Decide on a travel plan - specific destination,...
What you need to know about - Barcelona travel
Welcome to the home of 1888 World's Fair and 1992 Olympics, the capital of Catalan region-a culture branded for its unique amalgam of Spanish and French mode of cooking. Known for its affluent culture and heritage, the city of Barcelona nestled on...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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