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Light Travel - Carry-On Only
Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times...
Planning your Trip using Travel Tips
No matter where you're traveling or whether you're traveling by
car, plane, or train, you'll want to make sure that you arrive
there with everything that you need. You'll also want to save as
much money as you can in getting there. If you're...
Travel Safety Tips
"A safe journey is what your loved ones wish for every time you
leave town and following some simple travel safety tips goes a
long way in ensuring that you return home unharmed. While
terrorism is emerging as a growing concern for...
Traveling To Eastern Europe
Eastern Europe offers you many opportunities to see parts of the Old World that have not been spoiled by Western commercialism. There are lakes, forests and cultures that have not yet been Westernized. Poland is a particularly attractive tourist...
Washington, DC a Bargain Travel Guide
Welcome to Washington, DC - The nation's capital is a city with public museums and monuments galore, but also hidden treasures that should not be overlooked. Whether you're in Georgetown, downtown, or even in Northern Virginia, and whether you're...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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