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Oldsters Overseas - What Seniors Pay for Travel Insurance
While travel medical insurance for senior citizens generally carries a higher premium and a lower maximum level of coverage it is still widely available. In fact, some carriers offer travel medical insurance for senior citizens no matter what their...
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits February 16, 2004, Norfolk, Va. – RoomSaver.com, the Web’s most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced that...
Travel Journals - How To Keep A Travel Journal
It goes without saying that memories of trips and vacations fade with time. If you learn how to keep a travel journal, this need not be the case.
Traveling tends to be a schizophrenic event. On one hand, there is the trip you intended to take and...
Traveling Smart Safari Tips
Safari Travel Tips
Before stepping on that plane for a marvelous safari adventure,
plan like there's no tomorrow. You will thank your self for
being precautious when faced with untoward incidents.
Here are the important things you...
Tricks For Traveling By Sea
Tricks That Can Make Traveling By Sea Easier
Motion sickness is common to almost everybody. It is usually
frequent to those who travel a lot, whether by land, air, or
sea. The different forms of motion sickness are based on the
kind of...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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