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Eurail travel - a way to extend a holiday to Europe
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. You can edit it to fit your publication. Most articles are improved by editing. If you can let me know when and where it...
Is Travel Insurance a waste of money - or essential?
Ask our client who was riding a bike in Bora Bora and got hit by
a truck! There were no hospitals just a clinic where no one
spoke English, only French. He broke more bones than most people
know that they have! He was prepared for travel and...
Make Money While You Travel
If your passion is travel, why not get paid for doing it? You can earn up to 70% agent commissions from your personal travel and then start selling it to your friends and family. Why not get paid for traveling to the world's most exciting...
What to Pack for Travel: The Essentials of Business Travel Packing
Knowing what to pack for travel can make for a
smooth transition from one work location to the next. The
essentials of business travel packing take into consideration
all of the possible events that you may need to attend while
also realizing...
When Traveling Abroad, Use Your EQ
What do you do when you don’t know the language or customs? That’s when your EQ, or Emotional Intelligence, comes in handy. On my recent tour to Russia, the people in large cities (Moscow, Saint Petersburg) knew English, but not in the small...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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