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GOLDEN RING of Russia- Travel Guide, Part 1
WHAT IS IT: The so called "Golden Ring of Russia" is a symbolical ring connecting historical towns and cities to the North-West of Moscow. They represent 1,000 years of rich Russian history written in stone and wood, from a 850-year old church in...
How to Travel for Free by Leading or Promoting Tours
Whether you're 16 or 60, you CAN travel just about anywhere in the world for free -- and even with a nice stash of cash in your pocket -- by telling like-minded people about a trip and convincing them to go with you. Get 5 to 20 to book the...
Jasper – Travel to Canada’s Rocky Mountain Paradise
Mention the Canadian Rockies, and most people instantly think of Banff. As the main tourist destination in the Rockies, Banff is very much a commercial town geared to tourism. But for those who like their Rockies a little quieter, 250 kilometres...
Travel Light: The How And Why
I learned how to travel light from lightweight backpacking, then found it was just as useful to keep it light on trips overseas or driving across the country. The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one...
Understanding The Travel Agent Position
Getting To Know the Work of a Travel Agent
For people who are fond of traveling to different places,
visiting marvelous beaches, and taking a trip to the most exotic
island paradise, the job of a travel agent seems to be a far
better job...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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