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RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits
RoomSaver.com Releases Survey Results Profiling Travelers’ Reservation Habits February 16, 2004, Norfolk, Va. – RoomSaver.com, the Web’s most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced that...
Tips For Business Travel
Guide to Business Travel
Planning your business trip wisely will free you from lots of
trouble. Inadequate airline seats, long lines, heavy traffic,
and unavailable hotel rooms are just some of the problems a
business traveler might...
Tips for Summer Travel
The summer is right around the corner, and thousands of Americans are planning vacations and trips. Traveling on a budget can be tricky, but it is not impossible. The key is to plan ahead, and try to the make the most out of what you have. Contact...
Travel Health: Useful medical information for good health before your departure, during your trip and after your return.
The diseases most commonly seen in travellers are diarrhoea, malaria (if you travel in a malaria-infested area), accidents (when travelling by car or swimming), wound infections and sexually transmitted diseases. - Diarrhoea is caused by...
Weekend Trips Are a Popular Choice For RoomSaver.com Travelers
August 09, 2005- In a recent survey conducted this month of two hundred RoomSaver.com Travel Club members, the most popular days to travel were compiled. Results show that the majority of respondents (23.2%) prefer to begin their trips on a Friday,...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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