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A unique travelling palate in India that suits every tastebuds, Kullu Manali, Himachal Pradesh, India
"India, a country of diversities in its rich cultures and travelling vistas. India imbue's in it a bemusing geography,with snow clad views of himalayas in north, swhirling sands of Rajasthan in west, sandy dunnes along the crystal clear waters of...
Global Travel Management
In this fast shrinking world where people constantly travel across countries and continents for business and leisure, global travel management has become a much sought service. Whether you want to tie up a business deal in Europe or holiday at an...
Save Lots By Booking Your Travel Online
These days the easiest way to plan your next trip or
vacation away from home is by making an online travel
booking. Perhaps your idea of a vacation away is somewhere
balmy and exotic, where you can spend your days sipping
cocktails by a...
Tips for Italy Travel
Located in Southern Europe, Italy is a peninsula extending into the
central Mediterranean Sea, northeast of Tunisia. When traveling to
Italy it is important to remember that you are not at home, so
always be respectful and conservative. ...
Travel To Russia - Baikal Lake
One of the most spectacular and unspoiled places on earth, which attracts tourists worldwide, is lake Baikal, the deepest lake in the world.
This lake is considered to have the purest and most tasteful water known to man. The water in the lake is...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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