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Best Buys in Your Yearly Worldwide Travel Coverage
For best buys in annual travel insurance worldwide you need first only travel as far as your Internet connection. Annual travel insurance for worldwide travel is the best buy, as compared with single trip coverage, if you're going to be making more...
GOLDEN RING of Russia- Travel Guide, Part 1
WHAT IS IT: The so called "Golden Ring of Russia" is a symbolical ring connecting historical towns and cities to the North-West of Moscow. They represent 1,000 years of rich Russian history written in stone and wood, from a 850-year old church in...
Ten Tips Before You Travel
1. Read up about your destination. You can do this from a guide book or using the internet. It's worth reading up about the place you are due to stay, even if you're going there on business. You can find out about leisure activities while you're...
Traveling and Accidents
Keeping Lives Safe on the Road
Accidents do happen unexpectedly, but they can be avoided.
However, despite the fact that a lot of people are trying their
best to avoid it, still, many are in danger in the road while
traveling. They will...
Traveling on a Budget? Try These Money-Saving Vacation Ideas
If your spirit of adventure is larger than your travel budget, these money-saving tips might just put your next vacation within reach. 1. Swap homes with other vacationers If you prefer to mingle with the locals rather than other tourists, look...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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