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Accommodation Travel Tips
BEFORE YOU GO
Do a hotel research on the net looking not only for the cheapest
rates but also considering the amenities and services provided,
location, possible references from other people. Travel
guidebooks can also be very helpful for...
Bryce Canyon - a stunning US travel destination
Bryce Canyon is not a canyon. It is the spectacular edge of the Paunsaugunt Plateau, a place where intricately carved towers and archways of stone shimmer in a dazzling array of colour under the bright sun. The state of Utah in the United States is...
Create your own Rome discount travel deal
Rome Hotel and rental car owners don't just offer you discounts
at random, you have to ask for it work for it, and sometimes,
these discounts aren't even worth it, well unless you're looking
to traveling during off peak season where there is at...
Guide to Southwest travel
Southwest region of United States is an exhibition of myriad
cultures, traditions, activities, events and ambience. This is
because the region is composed of globally recognized states-
Arizona, New Mexico, California, Nevada, Texas and...
International Adventure Travel Ideas
International adventure travel: Safaris, balloon tours, swimming with dolphins, bicycling down volcanos, trekking in the Himalayas, Walmart on Christmas Eve - the list is almost endless. This will not be a comprehensive listing of all the adventure...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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