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Cancun Vacations offer the chance to travel Mexico and stay at some beautiful Mexico resorts.
Cancun vacations offer white sandy beaches, warm tropical sun and beautiful blue water. Some of the finest Mexico resorts can be found in Cancun. One of the great things about Cancun vacations is the short time it takes to get there to travel...
Expanding Travelers Horizons
Planning for retirement starts early in many people's lives with
pension plans, IRAs and other financial planning schemes, but it
is not until we near the transition into retirement that serious
thought is given to what form and style this new...
Reasons We Love Traveling To Florida & You Will Too!!
I think that we have been to over a dozen beaches and cities in Florida. It seems to be the place we choose whenever we travel for a number of reasons. Maybe you have a certain destination you love, and like us, want to venture out and try new...
Travel and Scenic Photography 101
When you're driving through the mountains somewhere, and you notice a car parked half off the road and some guy leaning to the left to avoid a branch with his Rebel 2000 camera in the act of focusing, you've met me. I do this because, to me, a trip...
Travel to Italy - Rome and Venice
Where does one begin to start when discussing Italy. Well, if you intend to travel there, Rome and Venice are good places to start.
Rome
Perhaps you've heard of it? It goes without saying that Rome has a rather prominent past. Lets see, in Rome...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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