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Access To The Best Travel Deals
Getting the Most Out of Your Travel Deals
The lowest and the cheapest travel deals are not always the best
deal. Today, travelers could be overwhelmed by the numerous
travel deals being offered. Therefore you should weigh all
options before...
Do Your Research Before Traveling - Travel Agents vs the Internet
When planning to take a trip, it is advisable to spend some time
doing research even if you are booking through a Travel Agent.
This research could save you a significant amount of money and
perhaps prevent a miserable stay in a sub-standard...
Reasons We Love Traveling To Florida & You Will Too!!
I think that we have been to over a dozen beaches and cities in Florida. It seems to be the place we choose whenever we travel for a number of reasons. Maybe you have a certain destination you love, and like us, want to venture out and try new...
Studying the International Travel Insurance Scene
Student international travel insurance is affordable. In fact, it's almost always the most affordable of any international travel insurance. In many cases, students aren't the only one who qualify, either. Some student international travel insurance...
Valencia Spain - What A Great Travel Experience
Valentia, dating back to 137 B.C., is what we now know as Valencia, Spain. If there was any confusion as to where Valencia is or what it is known for, the city's renovation with breathtaking architecture turned into museums, aquariums and Imax...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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