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Blackpool's Basic Travel Guide
Blackpool is the most popular seaside resort in the United Kingdom, where around 4 million visitors come every year to have a good time. Blackpool is located on the North West coast of England and has a population of 150,000 people. Its attractions...
Prague travel basics
Prague is a well- known old city of Europe that is a host to many tourists all round the year. The aura of the place speaks for itself. Prague is the capital of Czech Republic whose traditional and archaic European ambience is too appealing than...
Safe Travel In The US
Tips for traveling safely in the US
Are you planning to spend your vacation in the United States of
America? Have you processed your legal documents and all you're
waiting for is to go aboard the plane and start the dream
journey of your...
SportsGroupie.com: Travel Search for Spring Training and Bowl Games
Sports market planners can search dozens of travel sites at
once to plan their sports outing to any spring training game or
the BCS bowl games.
SportsGroupie.com, an innovator in sports travel
search, has added coverage for Major League...
Travel Insurance Bargains for Brits
If you're traveling in the UK, or a UK citizen traveling elsewhere, you have many options including full year travel insurance. While the occasional traveler such as a vacationer may not find full year travel insurance preferable to the one-trip...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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