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Italian travel guide
Italy as one of the most ancient European civilizations is
unknown to none. Italy had been the land of Roman Empire for
long. Today the country has a rich history and tradition that
speaks for itself and gathers tourists from all round the...
Photography Tips While Traveling
Whether you’re embarking on a family vacation or your family reunion, it’s going to be a special time. When we think of trips we’ve taken, we tend to remember them best with photographs. Here’s some ideas to enhance your vacation as well as your...
Traveling Light - Important Packing Considerations
When you're planning a trip, you've got a lot to think about in terms of packing. It can make all the difference in whether your vacation or trip is a blast or a bore - if you forget something important, you could end up seriously regretting it....
Traveling To Disney World
Disney World Traveling
Disney World is probably the most popular theme park in the
world, attractions, rides, characters, the works, there is no
doubt that nobody goes to Disney World to get headaches. To
prevent unnecessary muscle and head...
Useful Tips For Women Traveling Alone
There has been an increase in the number of Americans traveling abroad - especially women traveling alone either for business or pleasure. Each country and culture has their own views of what is appropriate behavior for women. Although you may...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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