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Informative Articles

How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area. Tourists are the favorite prey of the goblins of the world for the following reasons: They are easy to spot....

Safe and Sound Winter Travel
We've all felt Jack Frost taking a nip at our nose, and facing Jack also means facing the harsh reality that a harsh winter promises, including the toll it's like to take on our main mode of transportation. It's common knowledge that the...

Tour and travel operators india,Cultural tour operator India,tour operator India,tour operator in india
Tanya Sri Kumar [ 10 September , 2005 ] www.india-travel-horizon.com Horizon Worldwide was founded in 1996 since then we have already catered around 28000 Guests from parts of world. In keeping with the company's philosophy of personalized,...

Traveling and Your Valuables
Keeping Your Valuables While Traveling Traveling, be it just across state or to another country is always a great experience. To help people enjoy it rather than having an untoward incident such as losing one's passport or other items such...

Traveling to the Canadian Arctic and Native Inuit Communities
There have been more travelers going to the Canadian Arctic region in recent years for both business and tourism. Adventure tourism companies are beginning to promote the Arctic as a unique destination to experience the natural beauty and wildlife...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.