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Eight Great Tips For The Adventure Traveler
1. Embrace the place. Be sure to explore around the corners, go into the one of kind shops and meet the locals. Find out where the towns folk go for coffee and the newspaper in the morning and join them. DON'T have breakfast at the hotel.
2....
House Sitters Are Coming to the Rescue of Many Travellers
Everyone seems to have accepted the fact that the days of leaving
your door unlocked are over. The rise of crime is affecting
everyone, not just those who live in the larger cities. In fact,
homes in rural areas are being targeted like never...
RoomSaver.com Reels in Travelers Who Prefer to Plan Ahead
July 6, 2005- RoomSaver.com, an online showroom of over 10,000 hotel coupons across the US and a division of Trader Publishing Company announced today that interest in online reservations has increased by 10 percent in the last two years. Members...
The lowdown on china travel
The fragrance of fish, lobsters…, the sturdy Great Wall, the broken hush of winds by the Martial Arts, the grand museums and unpretentious down to earth people…welcome you to the third largest country on the globe-China. China is universally known...
Why travelling in Autumn can be less of a headache
The dawn of autumn can leave many with a sinking feeling; the cold weather is on its way and there is nothing to look forward to before Christmas. Often going on holiday at this time of year is not something people consider - however there are...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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