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Alternatives for Business Travelers
"I'm coming home. I've been away too long. Been away so long. I'm coming home" – Ian Thomas, in Coming Home
I still recall my road warrior days. It seemed like every other week, I was hopping on a plane for Orlando or Vancouver or Palm...
Cheap Travel Secrets
There are two ways to save money traveling. The first way is to get the best deals on the specific things you want. There is a limitation to this type of approach though. If , for example, you find the lowest price on the best hotel in Honolulu...
Did I Pack My Toothbrush? Getting Organized for Travel
For many of us summertime = vacation time. Some people will spend their days off at the local pool. Some may choose to sightsee in their own town. Many will leave behind the comforts of home for the open road. Regardless of the destination or...
Record Numbers Set To Travel This Holiday
Linknet Travel News Digest - December 21, 2005 - Travel may be
expensive this time of year, but the AAA is still predicting
this will be a record year for travel in the U.S.
The organization estimates that 63.5 million Americans...
Save Money On Travel Reservations
Cheap Reservations without the Hassle
- Plan your vacations on off seasons, Hotel rates, even airline
and car rental rates are lower during this time due to lower
demand. You can get as much as a 50% discount if you book a room
during off...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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