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Alternatives for Business Travelers
"I'm coming home. I've been away too long. Been away so long. I'm coming home" – Ian Thomas, in Coming Home
I still recall my road warrior days. It seemed like every other week, I was hopping on a plane for Orlando or Vancouver or Palm...
How to Ease Travel Sickness this Summer
Travel sickness, whether brought on when travelling by air, sea or car is a nightmare. If you are unprepared then the resulting mess and smell can affect other people, spreading almost like a virulent virus. On a plane or in the car the smell can...
How To Save Money When Traveling
Do you know you can go on a 7-day cruise for half the price?
Or visit Europe for 15 days for only $2,000 per person including airfare, hotels, car rental and meals?
If you follow these steps, you can save more up to 50% in travel expenses....
Travel in Dublin Ireland
Dublin, the fair city, capital of the Republic of Ireland is
situated on the eastern side of the emerald isle and offers the
many facilities as any large European city while still
maintaining the most traditional of Irish culture...
Traveling With A Large Family
TIPS ON TRAVELING WITH THE FAMILY
When traveling, most would not agree with 'the more, the
merrier'. But it can be! Well, it should be. Traveling with the
family can be hassle- free and loaded with fun. There is no
reason you shouldn't...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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