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Caribbean Travel - Choosing the Perfect Vacation Spot
Close your eyes and imagine a Caribbean vacation. Done? The images you called to mind probably contained pristine white beaches, aquamarine waters, and plenty of palm trees. Fortunately, the Caribbean is full of enough beautiful beaches to satisfy...
Educational Travel Planning
Planning your own educational trip
If it's just for school, for your kids or for the neighborhood
kids, it's nice to have a purposeful educational trip that will
surely be enjoyed by the children as well as teach them. Of
course there is the...
Travelling light - How to pack light travelling with toddlers
Whether you're packing to go for a walk to the park
or your planning a trip across country, when your travelling
with toddlers packing poses a problem. How to pack light
travelling with toddlers is a little more difficult than packing
for an...
Travelling Overseas - Staying Healthy
Every year, millions of people visit developing countries. Of these, many are business people looking for new opportunities. With a myriad of development potential available in the Asian region, business people are flocking overseas in order to get...
Using London Public Transport - Underground, Buses & Travel Passes
This article is aimed at the independent traveller contemplating
a visit to London and eager to use London's excellent public
transport system as their main mode of transportation. A simple
guide to using the buses and trains and perhaps...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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