|
|
|
Global Travel Management
In this fast shrinking world where people constantly travel across countries and continents for business and leisure, global travel management has become a much sought service. Whether you want to tie up a business deal in Europe or holiday at an...
Great Tips For Hong Kong Travel
Tips for Travelers Who are Going to Hong Kong
Hong Kong is a key destination for many travelers. It has a
population of more than seven million, scattered all throughout
its more than 200 islands. It is located in Eastern Asia, near
China...
Successfull travel is not just cheap plane tickets
Planning ahead when traveling can save you so much time. Simple things such as trying to find cheap plane tickets is obvious, but researching your selected place of travel is the most important thing you can do to ensure a fantastic holiday or...
Travel Tips to America
Are you visiting America for the first time? It is exciting and thrilling isn't it? Can't blame you for that good feeling because if you have been issued travel documents to enter the US, you are one of the lucky ones! Imagine, there are...
World Travel - Hints on how to do It
If you have set your mind on traveling around the world, you
might run into the difficult task of having to make a hard
choice: where do you want to go? The multitude of destinations
and travel options is great, but it is also something that...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|