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10 Tips for Hassle-Free Business Travel
If you're a road warrior, these travel tips will help reduce the stress of your journeys. 1. Choose your Travel Modality Wisely Planes, trains or automobiles: what's the choice to be? While air travel is clearly the only way to go for long...
Global Travel Management
In this fast shrinking world where people constantly travel across countries and continents for business and leisure, global travel management has become a much sought service. Whether you want to tie up a business deal in Europe or holiday at an...
Travel Money Belts - Travel Security
Travel money belts are still a good way to carry cash. They're common, and thieves know of them, but it isn't easy to tell if your belt has a hidden compartment, and it isn't easy for a robber to get at it quickly. It is a good way to carry SOME of...
Travel With a Reliable Partner
Question of trust was always critical on the web and as generally known web today is one of the weakest place in regard to protection of someone’s privacy or rights. It affects almost all industries on the web and hotel reservation as...
Ways To Use Backpacks - Travel In Comfort
Backpacks are commonly associated with kids carrying
books to and from school. However, there are many other
ways to use backpacks. Campers, hikers and
mountaineers have been using backpacks for decades. It
allows them to have their hands...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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