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Best Places To Travel During The Holidays With Your Family
Thinking about taking your family on a Christmas vacation?
Although it has long been tradition to wait at home for Santa to arrive, a number of American families spend Christmas away from home each year. Christmas vacations are becoming more and...
Do I Need Travel Insurance?
Who doesn't dream of going on a cruise or an exotic location for an extended period of time. The world is a big place, and new vacation spots are opening every month. Countries that used to be offlimits are now booming ports of call. For some,...
Inexpensive Travel
Inexpensive travel can be accomplished in two basic ways. First, get the best deals on the specific things you want. This approach is very limited though. For example, if you find the lowest price on the best hotel in Honolulu at the height of the...
Planning For Road Trip Travel
Whether you are a seasoned pro or a novice newcomer to the world of interstate travel, planning a road trip can be more time-intensive than you think. If you are about to embark on a cross country adventure or a coastal tour of the Atlantic, there...
Travel and Scenic Photography 101
When you're driving through the mountains somewhere, and you notice a car parked half off the road and some guy leaning to the left to avoid a branch with his Rebel 2000 camera in the act of focusing, you've met me. I do this because, to me, a trip...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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