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10 Tips for Hassle-Free Business Travel
If you're a road warrior, these travel tips will help reduce the stress of your journeys. 1. Choose your Travel Modality Wisely Planes, trains or automobiles: what's the choice to be? While air travel is clearly the only way to go for long...
Explore Delhi Through TravelGoDelhi
The historic city of Delhi has always been a very popular tourism destination. With the launch of www.TravelGoDelhi.com tourism in Delhi is sure to receive a shot in the arm. This unique travel website is developed to become the ultimate Delhi...
How To Have A Stress-Free Travel Experience
Traveling can be very stressful, whether it is for business or
pleasure. Tension can start from the planning stage up to the
time you are leaving. However, stress does not have to ruin your
business or vacation. The following simple tips are...
Riding In The Lap Of Luxury Travel With A Virgin Island Yacht Charters
If you've never had the experience of being at the helm of a yacht as you sail through the crystal waters of the Virgin Islands, then consider making that your next vacation goal. A variety of yacht rental and/or vacation facilities are available...
Travel Health Insurance: Know Your Coverage Before An Emergency Occurs
(NC)—Buying travel health insurance is an important step for sufficient medical coverage while outside Canada, but it is only the first step. To make your policy work, say industry regulators, there has to be a co-operative relationship between...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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