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Creating Your Own Travel Discounts
Create your own travel discounts
Hotel and rental car owners don't just offer you discounts at
random, you have to ask for it work for it, and sometimes, these
discounts aren't even worth it, well unless you're looking to
traveling during...
Getting a Bargain Vacation: Travel at the Off Times
For many people, a vacation is just too expensive. They don't think they can afford to go someplace nice because they don't have the money to do it. But often, this is just because they are looking only at the "peak" times to travel.
What is a...
Travel Blog Your Next Vacation
Some years ago, I took an extended trip to Europe. During that vacation, I kept a travel journal in which I made notes of the places I visited, the people I met and the events that occurred. I still get out that travel journal and read through some...
Travel Consolidators - Things To Know
Things to Know about Travel Consolidators
Travel consolidators are high-volume ticket brokers. They
purchase large scale tickets and sell them to customers for a
lower price than the published fares.
A travel consolidator buys a large...
Travel To Russia - Vladivostok, Russian "Lord of the East"
To many world-wide travelers seeking adventure, the Russian
Far East is a very desirable place to visit, and of course
if you are going to visit this region, you do not want to miss seeing the famous sea port, Vladivostok. Vladivostok, meaning...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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