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Airline Travel Lingo! Does The Language Need An Interpreter?
With airline travel increasing in record numbers, more people are experiencing the frustration of understanding the airlines industry language, and leaving them feeling that they need an interpreter for the travel information they're receiving from...
ALASKA - BRIEF TRAVEL GUIDE
Explore the true North, the land of spectacular scenery, abundant wildlife and friendly hospitality. WHAT TO SEE, TO DO AND WHERE: Mount McKinley is the highest mountain in North America (6,194 m or 20,306 feet), 150 miles from Fairbanks. Mountain...
Thailand - The Land of Smiles and Cheap Travel
Thailand is known as the land of smiles, which is amazing considering the traffic jams in Bangkok. For budget travelers, Thailand simply can't beat on price alone.
Thailand
Thailand is an odd mix of contrasts. It can be extremely stressful...
Tips for General Travel Safety
Traveling can provide some of the greatest experiences of your life; however it can also be pretty scary if general travel safety is not followed. Before traveling everyone involved in the trip should review safety suggestions and mentally prepare...
Travel Wallet Checklist
A travel wallet can be pretty handy when you´re on the move, especially on international trips. It keeps all your travel documents and currency in one place for easy access. Following is a checklist of items you may want to keep in your travel...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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