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Global Travel Management
In this fast shrinking world where people constantly travel across countries and continents for business and leisure, global travel management has become a much sought service. Whether you want to tie up a business deal in Europe or holiday at an...
GOLDEN RING of Russia - Travel Guide, Part 2
Sergiev Posad (founded in 1345, population 115,000) - the spiritual center of Russia, residence of the Patriarch of the Russian Orthodox Church, where the remains of the first national saint, Sergei Radonezh, rests. In the heart of Sergiev Posad is...
New Requirements for Travelers Between the United States and Western Hemisphere
Travelers to and from the Caribbean, Bermuda, Panama, Mexico and Canada will be required to have a passport to enter or re-enter the United States. This is a change from prior travel requirements and will affect all United States citizens entering...
Travel Insurance Polices
Tips on Travel Policies
Getting travel insurance before traveling is a smart idea.
All-inclusive travel policies cover trip cancellation and even
medical and theft circumstances. Check out the following tips to
land you on a better...
Virtual Walks of Europe - A Unique Travel Experience
In June of 1999, Kathi and I took a Globus tour of Italy - their "Italian Mosaic." Before leaving for the trip, I borrowed a Steadicam Jr. from a good friend in Los Angeles who is a film editor. I wanted to use it with my home video camera to shoot...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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