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5 Romantic Travel Resolutions
A new year always means a chance for a new start. You and yours can begin this new year by making some travel resolutions together, regardless of your time and budget restraints. Put aside those old travel habits and make some new ones! Let this...
First Time Travel to Europe
First Time Travel to Europe
Your Six-Month Planning Guide
So, you've decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans...
SportsGroupie.com: Travel Search for Spring Training and Bowl Games
Sports market planners can search dozens of travel sites at
once to plan their sports outing to any spring training game or
the BCS bowl games.
SportsGroupie.com, an innovator in sports travel
search, has added coverage for Major League...
Travel Money Belts - Travel Security
Travel money belts are still a good way to carry cash. They're common, and thieves know of them, but it isn't easy to tell if your belt has a hidden compartment, and it isn't easy for a robber to get at it quickly. It is a good way to carry SOME of...
Travelling Around Murcia Spain
The Autonomous Province of Murcia in Spain is easily found on
the map because it touches borderlines with Alicante on the
Costa Blanca passing through Torrevieja and you will know that
you are in the region of Murcia because you will be surprised...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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