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Accommodation Travel Tips
BEFORE YOU GO Do a hotel research on the net looking not
only for the cheapest rates but also considering the amenities
and services provided, location, possible references from other
people. Travel guidebooks can also be very helpful for...
Finding cheap airfare for Indian travel
The land of myriad cultures, staunchly rooted in tradition, the habitat of millions of people belonging to varying religions and the country known for its distinguished history…India is a place worth visiting in the Asian continent.
Though India...
Travel at ease with Motor Home
Motor homes, also known as recreational vehicles, are an ideal way to experience travel comfortably and economically. Popular with road trippers and frequent domestic travelers, motor homes usually include a kitchenette, bathroom, sleeping areas,...
Travelers Logon for Advice Before Booking Travel
Guidebooks and travel magazines are helpful when trying to choose hotels, excursions, or a destination for your next vacation. Travel agents are even better. But what could be less biased and more helpful than no-holds-barred, word-of-mouth...
Traveling on a Budget? Try These Money-Saving Vacation Ideas
If your spirit of adventure is larger than your travel budget, these money-saving tips might just put your next vacation within reach. 1. Swap homes with other vacationers If you prefer to mingle with the locals rather than other tourists, look...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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