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ABCs of Adventure Travel
A – Address peel and stick labels for all your family and friends before you go. Then stick to postcards along the way and you'll come home looking good.
B – Bottled water is a must – don't drink anything else.
C – Cookbooks from your...
Planning International Travel for Christmas?
Christmas international travel 475 [shudder]. No really, a little EQ - managing the attitude, and using the ole noggin' can make it almost pleasant! 1. Pack your patience and your Emotional Intelligence. Turn down the emotiong, turn up the...
Smart Travel Safety Tips
Travel Safety Tips: Things to Consider When Traveling
Traveling is, indeed, one of the most indulging activities one
could ever experience. People get to discover the most exciting
beaches, the undiscovered taverns, and the virgin...
Top Holiday Travel Destinations
Despite the high cost of fuel and other travel expenses, an
estimated 63.5 million Americans are planning to travel at least
50 miles or more from home this Christmas and New Year. Hotel
rates are up nearly 15% at some popular destinations,...
Traveling and Your Valuables
Keeping Your Valuables While Traveling
Traveling, be it just across state or to another country is
always a great experience. To help people enjoy it rather than
having an untoward incident such as losing one's passport or
other items such...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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