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Oldsters Overseas - What Seniors Pay for Travel Insurance
While travel medical insurance for senior citizens generally carries a higher premium and a lower maximum level of coverage it is still widely available. In fact, some carriers offer travel medical insurance for senior citizens no matter what their...
Preparing to travel
The world has changed a lot in the past century. Thanks to the invention of airplanes and high-speed trains, today's world is wide open to travel. In a day's time, we can travel to the other side of the world without using our entire life's savings....
Travelling To Spain - The Spanish Regional Travel Guide
Up to 60 million visitors travel to Spain every year to delight in the country’s 315 sunny days and its rich and diverse history and culture. As a result the Spanish government spend millions of Euros per year on the travel and transport...
Virtual Walks of Europe - A Unique Travel Experience
In June of 1999, Kathi and I took a Globus tour of Italy - their "Italian Mosaic." Before leaving for the trip, I borrowed a Steadicam Jr. from a good friend in Los Angeles who is a film editor. I wanted to use it with my home video camera to shoot...
What do you need to know about Ireland travel
Ireland is an exotic tourist spot. It is popularly known for the
myths, magical incidents and legendary stories associated with
it. Numerous tourists from all round the world are magnetized to
view this bewitching place. The wonderful Ireland...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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