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Creating Your Own Travel Discounts
Create your own travel discounts
Hotel and rental car owners don't just offer you discounts at
random, you have to ask for it work for it, and sometimes, these
discounts aren't even worth it, well unless you're looking to
traveling during...
Five Affordable World Travel Destinations
Locations That Offer More But Cost Less So you want to travel the world but you have a tight budget? Are you tired of reading about everyone else’s exotic adventures and ready to have some of your own? Have you...
Picking The Best Travel Destinations
Choosing Your Best Travel Destination
If you are planning to take a vacation, be sure to know what you
really like to do, this will make your trip more meaningful.
Mostly, travelers go for a trip that their friends recommend,
but is it what...
What you need to know about - students travel
When traveling across the globe can be edgy for the adults, what to say of the students! However traveling abroad for learning or picnic can be entertaining for students too. ·The reason of your trip
The foremost task is to mull over the raison...
Where on Earth, a Travel Journal
Hello, and welcome. This month's report takes us to the western U.S. state of Oregon and some fantastic snowboarding. First a little background on the state of Oregon itself. Begin with a little prehistory by following this link to learn about...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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