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Informative Articles

Savings for Business Travellers
With hotel prices soaring and London losing its affordable hotels to demolition and refurbishment as parts of big hotel chains, business travellers are often forced to pay premium prices for a hotel room. Many companies have found a simple and more...
The Best Airlines For Traveling With Children
Traveling with your children can be trying at the best of times. If you're traveling by plane there are some things that you can do to make the trip just a little easier on you. One of the most overlooked tips when it comes to plane travel with...
Travel Kits - Basic Guide
A BASIC TRAVELLER'S KIT GUIDE Never be caught unprepared during a trip. Plan ahead and stuff your bag with essentials things you need. The better prepared you are, the more fun you will have on the trip. Here's a checklist of what should be...
Traveling to Boston? Eight tips to save you a boatload of cash.
You may be ready for your trip to Boston, but is your bank account? As one of the most expensive cities in the country, Boston can quickly deplete your vacation funds. The average hotel cost per night in 2004 according to the Greater Boston ...
Useful Tips For Women Traveling Alone
There has been an increase in the number of Americans traveling abroad - especially women traveling alone either for business or pleasure. Each country and culture has their own views of what is appropriate behavior for women. Although you may...
 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.