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Adventure Travel - an exciting Thrill?
Do you want to add a little adventure to your
life? Do you want to be engaged in something you
have never done before? The unique information
here will help you to considering a vacation that
will bring memories and expierences that will
last a...
Make Travel Plans For Tsunima Relief
Welcome to TravelHomeLand Business Center... *****TSUNAMIS RELIEF****** Perkins Enterprises, LLC http://www.nateperkinslive.com http://www.voippacket8.net nateperkinsent@bellsouth.net 678-565-8633 OR 1800-904-8647 We have designed a Relief...
Studying the International Travel Insurance Scene
Student international travel insurance is affordable. In fact, it's almost always the most affordable of any international travel insurance. In many cases, students aren't the only one who qualify, either. Some student international travel insurance...
The Lets-Travel-Rome Guide to Business Travel.
Planning your business travel to Rome wisely will free you from
lots of trouble. Inadequate airline seats, long lines, heavy
traffic, and unavailable hotel rooms are just some of the
problems a Rome business traveler might encounter. Despite...
Travel Oahu - Explore Hawaii like the Locals!
Every year millions of visitors from Japan, mainland USA and beyond land at Honolulu International Airport ready to begin their vacation in paradise. Soon after landing, most visitors hop in a cab or bus sent from the hotel and begin the journey...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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