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Becoming A Travel Writer
Things That Every Aspiring Travel Writer Should Know
For anyone who's looking to get into travel writing, it is
important to have had some experience in traveling. It is
essential. This is where a writer obtains the materials that
will...
Plan your Business Trip with The Travel Team Inc.
Business promotion of your company, seminars or conferences - wherever you travel for your business, we at The Travel Team, ensure that all your needs are met. The Travel Team has all the necessary infrastructure, experience and expertise to give...
Seven Secrets for Successful Travel
ndependent travel in Europe - Seven Secrets for Success One: Do not try to see and do too much. You may end up actually seeing very little. I think it is better to see more of fewer countries/regions and see them properly. You may not want to...
Tips for Italy Travel
Located in Southern Europe, Italy is a peninsula extending into the
central Mediterranean Sea, northeast of Tunisia. When traveling to
Italy it is important to remember that you are not at home, so
always be respectful and conservative. ...
What to Pack for Travel: The Essentials of Business Travel Packing
Knowing what to pack for travel can make for a
smooth transition from one work location to the next. The
essentials of business travel packing take into consideration
all of the possible events that you may need to attend while
also realizing...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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