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Informative Articles

Eight Great Tips For The Adventure Traveler
1. Embrace the place. Be sure to explore around the corners, go into the one of kind shops and meet the locals. Find out where the towns folk go for coffee and the newspaper in the morning and join them. DON'T have breakfast at the hotel. 2....

How To Have A Stress-Free Travel Experience
Traveling can be very stressful, whether it is for business or pleasure. Tension can start from the planning stage up to the time you are leaving. However, stress does not have to ruin your business or vacation. The following simple tips are...

How To Travel The World For Free
It sounds like a dream doesn't it? Hopping onto a plane and taking a flight to the destination of your choice. Imagine collecting your flight tickets to New York, London, Goa - or wherever takes your fancy - and not having to pay a cent for...

Save Money On Your Vacation and Travel With Discount Airfares
Who else wants to find the best cheap airfares or at least great discount airfares for the vacation of a lifetime? See if this scenario matches anyone you know! Another busy day. You have to be in the office in 10 minutes but you are caught up in...

Will You Be a Trusted Traveler?
Editor: The following article is offered for your free use providing the Resource Box at the end is included. WILL YOU BE A TRUSTED TRAVELER? By Laura Quarantiello © Tiare Publications 404 words Security checkpoints have become a genuine pain for...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.