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Become A Travel Pro In One Easy Lesson
I focus a lot on helping the first time or inexperienced traveler head out prepared and confident in themselves. Starting out as a new traveler can be intimidating. How do you jump into the gigantic travel fray and survive? How can you learn to love...
Budget Travel Tips 101
Everyone loves to travel (almost everyone). I certainly do. Believe it or not, doing it right and doing it on a budget takes a little skill, knowledge and practice. But the required skills are not difficult, the knowledge required is easy to obtain,...
Royal Caribbean - excellent way to travel
Royal Caribbean is a cruse line that offers you many different
travel choices, destinations and activities to make your
vacation perfect. Whether you would like to travel with your
family, take a slow and relaxing vacation, participate in...
Traveling To Disney World
Disney World Traveling
Disney World is probably the most popular theme park in the
world, attractions, rides, characters, the works, there is no
doubt that nobody goes to Disney World to get headaches. To
prevent unnecessary muscle and head...
Where Should You Travel With Children?
So you've made up your mind that you are going on a family vacation. And the next question is ~ where to? There are many places for a family vacation but not all of them will have what you need for an enjoyable trip. Since you are going together...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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