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Brazil Travel
If you are thinking about going to Brazil, I think you are a very smart person. Brazil is an exciting country with plenty to see and do and a very warm people who love to receive and share with whomever is receptive enough to make friends with them....
Travel Health: Useful medical information for good health before your departure, during your trip and after your return.
The diseases most commonly seen in travellers are diarrhoea, malaria (if you travel in a malaria-infested area), accidents (when travelling by car or swimming), wound infections and sexually transmitted diseases. - Diarrhoea is caused by...
Travel Kits - Basic Guide
A BASIC TRAVELLER'S KIT GUIDE
Never be caught unprepared during a trip. Plan ahead and stuff
your bag with essentials things you need. The better prepared
you are, the more fun you will have on the trip. Here's a
checklist of what should be...
Travel Tips When Visiting Europe
Five important tips in traveling Europe
Traveling through Europe is definitely an exciting experience.
To ensure a smooth and enjoyably safe tour, here are some tips
for your Europe vacation.
1) Documents.
* All of the people in...
Traveling with Your Pet: A Quick Checklist for Pet Owners
In the rush and excitement before leaving for a trip, it's so easy to forget something. And when you're a pet owner, it's even more of a challenge -- not only are you packing for yourself, but you're packing for your pet, too! [It doesn't help...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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