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Equitours: Worldwide Horseback Riding Adventures Change World Perceptions of the American Traveler
If you’re weighing the pleasures of tourism against the discomfort of going abroad at a time when our country seems widely abhorred, you might want to consider savoring a new way of traveling: on horseback If you’re weighing the pleasures of...
Luggage, Forever your Travel Companion
Luggage is one of the most essential things that we just cant live without in an age where the whole world is literally on the move. The wonders of modern jet travel has meant that compared to 100 years ago, people are more mobile and constantly...
Royal Caribbean - excellent way to travel
Royal Caribbean is a cruse line that offers you many different
travel choices, destinations and activities to make your
vacation perfect. Whether you would like to travel with your
family, take a slow and relaxing vacation, participate in...
Travel India Holidays-Rajasthan Goa Kerala,Taj Mahal,GoldenTriangle,Incredible India Travel Packages, South North India Holidays
When you travel to India the first words which echo in your ears are "NAMASTE" which means much more than welcome.
For more information online see <strong> http://www.travelindia-holidays.com </strong>
Just as India means more than a...
What you need to know about- madrid travel
The capital of Spain, pulsating city of Madrid is one of the eminent European cities that is famous for it's more than a few attractions. The city nestled in the middle of the Iberian Peninsula is thronged by people not just for its nerve-wrecking...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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