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Adventure Travel - an exciting Thrill?
Do you want to add a little adventure to your
life? Do you want to be engaged in something you
have never done before? The unique information
here will help you to considering a vacation that
will bring memories and expierences that will
last a...
Car Insurance Issues for Travelers
There are several insurance coverage issues when you drive a
vehicle that you do not own especially when traveling. Here are
some examples:
1. Even if you decide that your predominate means of
transportation for traveling will be by either...
Smart Travel Safety Tips
Travel Safety Tips: Things to Consider When Traveling
Traveling is, indeed, one of the most indulging activities one
could ever experience. People get to discover the most exciting
beaches, the undiscovered taverns, and the virgin...
Travel Insurance - Trip Cancellation and Health Insurance
Most people don't really know what they're looking for in travel insurance they just want something to take care of them in case they can't make the trip or if something happens to them while on the trip.
Trip cancellation and medical travel...
Understanding The Travel Agent Position
Getting To Know the Work of a Travel Agent
For people who are fond of traveling to different places,
visiting marvelous beaches, and taking a trip to the most exotic
island paradise, the job of a travel agent seems to be a far
better job...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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