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All You Need to Know About Travel Humidors
When humidors where first created by Zino Davidoff in the early 20th century, they were large cellar humidors which certainly made for restricted travel. One now had the ability to strive for the perfect cigar, but only from home. Most people would...
Photography Tips While Traveling
Whether you’re embarking on a family vacation or your family reunion, it’s going to be a special time. When we think of trips we’ve taken, we tend to remember them best with photographs. Here’s some ideas to enhance your vacation as well as your...
Successfull travel is not just cheap plane tickets
Planning ahead when traveling can save you so much time. Simple things such as trying to find cheap plane tickets is obvious, but researching your selected place of travel is the most important thing you can do to ensure a fantastic holiday or...
Travel Health Insurance: Know Your Coverage Before An Emergency Occurs
(NC)—Buying travel health insurance is an important step for sufficient medical coverage while outside Canada, but it is only the first step. To make your policy work, say industry regulators, there has to be a co-operative relationship between...
Travel To Russia - Kamchatka
Among the mysteries of the Russian language there is an expression "Sitting on Kamchatka" which in school slang, this idiom means, "to sit in the back row of the classroom, far enough from the teacher's strict gaze. This geographical idiom...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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