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Become A Travel Pro In One Easy Lesson
I focus a lot on helping the first time or inexperienced traveler head out prepared and confident in themselves. Starting out as a new traveler can be intimidating. How do you jump into the gigantic travel fray and survive? How can you learn to love...
Oldsters Overseas - What Seniors Pay for Travel Insurance
While travel medical insurance for senior citizens generally carries a higher premium and a lower maximum level of coverage it is still widely available. In fact, some carriers offer travel medical insurance for senior citizens no matter what their...
Should You Purchase Travel Insurance?
The determination of whether you should purchase travel insurance is a determination of whether you want to assume nothing bad can happen during your travels, or whether should something bad happen you can adequately resolve these unforeseen events....
Travel and Vacations: Orlando, Florida Sightseeing
Orlando, Florida is a mystical land where everything is blown out of proportion. Leave everyday world behind when you visit Orlando, Florida because this is where the magical Seaworld is, Skull Kingdom, Wonder Works, Ripley's Believe It or Not, and...
Traveling ! Be sure to have a valid passport.
Please be sure to have a valid passport when traveling. Check your passport before your trip to be sure your passport is not expired or you need to change your name. Be sure to apply for a visa if you intend to visit a country that requirez one. For...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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