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Costa Rica Travel Packages
Located in southern Central America, Costa Rica is surrounded by three different bodies of water including the Panama Canal on the southeast, the Pacific Ocean on the southwest and west and the Caribbean Ocean on the east. Because of Costa...
Photography Tips While Traveling
Whether you’re embarking on a family vacation or your family reunion, it’s going to be a special time. When we think of trips we’ve taken, we tend to remember them best with photographs. Here’s some ideas to enhance your vacation as well as your...
Travel Blog Your Next Vacation
Some years ago, I took an extended trip to Europe. During that vacation, I kept a travel journal in which I made notes of the places I visited, the people I met and the events that occurred. I still get out that travel journal and read through some...
Travel Tips - Packing the Perfect Suitcase
The thrill of planning a trip will often light you up and consume all of your time. You look through guidebooks, talk to friends about their experiences, and research your itinerary on the internet. Still all this planning and research will not make...
Turkey Travel Tips
A Traveler's Guide to Turkey
Turkey is a unique country that lies along two continents. One
part of Turkey is part of Europe, while the rest is
geographically situated in West Asia, (also called the Middle
East). Many languages are spoken in...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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