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Access To The Best Travel Deals
Getting the Most Out of Your Travel Deals
The lowest and the cheapest travel deals are not always the best
deal. Today, travelers could be overwhelmed by the numerous
travel deals being offered. Therefore you should weigh all
options before...
GOLDEN RING of Russia- Travel Guide, Part 1
WHAT IS IT: The so called "Golden Ring of Russia" is a symbolical ring connecting historical towns and cities to the North-West of Moscow. They represent 1,000 years of rich Russian history written in stone and wood, from a 850-year old church in...
Tips for Travelers Who are Going to Hong Kong
Hong Kong is a key destination for many travelers. It has a
population of more than seven million, scattered all throughout
its more than 200 islands. It is located in Eastern Asia, near
China and the South China Sea. Formerly, leased to...
Travel costs are up, but some companies are giving business.
The momentum in travel recovery that began last year is continuing,
and Americans are traveling in record numbers.
That's great news for the travel industry, but not for companies trying
to control travel costs-higher demand means...
Why Buy Travel Insurance?
When you choose to travel, you take the risk of lost luggage, flight cancellations, reservation cancellations, theft and many other situations which may cause anxiety. Planning a vacation is stressful enough without having to worry about something...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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