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Discover The Biggest Travel Secret In The World Today - And Book A Free Flight!
It sounds like a dream doesn't it? Hopping onto a plane and taking a flight to the destination of your choice. Imagine collecting your flight tickets to New York, London, Goa - or wherever takes your fancy - and not having to pay a cent for them. ...
Eating Well on a Travel Budget
When you're traveling it can be difficult to find good food at reasonable prices especially if you happen to be staying in a big city that has an established food and restaurant culture. When you're faced with a budget, you want to try and maximize...
First Time Travel to Europe – Your Six Month Planning Guide
So, you’ve decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans you’ll need to make before traveling to Europe, starting from six...
Pack List for a Cruise--and other Travel Tips
What you bring on a cruise depends a great deal of the kind of ship it is.........casual or elegant.........and your plans for "fine dining". If you are sailing a ship with all the elegant evenings, this takes special forethought on your part....
Save Money On Your Vacation and Travel With Discount Airfares
Who else wants to find the best cheap airfares or at least great discount airfares for the vacation of a lifetime? See if this scenario matches anyone you know!
Another busy day. You have to be in the office in 10 minutes but you are caught up in...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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