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5 Great Travel Survival Tips
How to Survive While Traveling
In one way or another, aside from the business purpose that some
travelers pursue, traveling is known to be one outlet for the
adventurous aspect of a lot of people. Sure, traveling can be
one heck of a fun...
First Class Airfare: How the Rich Travel
First Class Airfare: How the Rich Travel Have you ever wondered what all entails first class airfare, but never knew where to look? First class airfare can cost up to 15 times more than the regular fares for the same trip. So what do travelers...
Top Holiday Travel Destinations
Despite the high cost of fuel and other travel expenses, an
estimated 63.5 million Americans are planning to travel at least
50 miles or more from home this Christmas and New Year. Hotel
rates are up nearly 15% at some popular destinations,...
Travel Oahu - Explore Hawaii like the Locals!
Every year millions of visitors from Japan, mainland USA and beyond land at Honolulu International Airport ready to begin their vacation in paradise. Soon after landing, most visitors hop in a cab or bus sent from the hotel and begin the journey...
Washington, DC a Bargain Travel Guide
Welcome to Washington, DC - The nation's capital is a city with public museums and monuments galore, but also hidden treasures that should not be overlooked. Whether you're in Georgetown, downtown, or even in Northern Virginia, and whether you're...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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