|
|
|
How to Ease Travel Sickness this Summer
Travel sickness, whether brought on when travelling by air, sea or car is a nightmare. If you are unprepared then the resulting mess and smell can affect other people, spreading almost like a virulent virus. On a plane or in the car the smell can...
The Chance To Travel Mexico And Stay At Some Beautiful Mexican Resorts
Cancun vacations offer white sandy beaches, warm tropical sun and beautiful blue water. Some of the finest Mexico resorts can be found in Cancun. One of the great things about deciding to travel Mexico is the short time it takes to get there....
Travelling to the UK from abroad
If your journey isn't too great a distance, for example you are visiting from Europe, you might want to consider a variety of travel options. But if your journey is a long one, plane fares are now so competitive that in terms of speed, comfort and...
What do you need to know about Ireland travel
Ireland is an exotic tourist spot. It is popularly known for the
myths, magical incidents and legendary stories associated with
it. Numerous tourists from all round the world are magnetized to
view this bewitching place. The wonderful Ireland...
Will You Be a Trusted Traveler?
Editor: The following article is offered for your free use providing the Resource Box at the end is included. WILL YOU BE A TRUSTED TRAVELER? By Laura Quarantiello © Tiare Publications 404 words Security checkpoints have become a genuine pain for...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|