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Are you a Traveler?
I’m making an assumption that at want point in your life you’ve been a tourist. You’ve carried a map, a camera, maybe even had a tour guide. You’ve traveled to different destinations, relaxed on remote beaches, climbed stairs in buildings you see on...
Enjoy Your Vacations with The Travel Team
"When you plan a vacation, the last thing you want is an
unpleasant experience in an unfamiliar place. Often, that
happens due to the lack of proper planning. On the contrary, if
every detail in your itinerary has been planned in advance,...
Travel Agency Software - The Travel Jungle
Travel Agency Software - The Travel Jungle
Charles Darwin was one of the most traveled people in history.
Can you imagine the commissions his travel agent earned?
How many times have you been held up trying to book a flight or
hotel...
Travel to find a Russian bride
Do you agree that the best lessons are lessons given to you by other people who have already made some mistakes so that you wouldn’t repeat them? We are going to have a detailed observation of a certain man’s trip. When coming to Russia he managed...
Where on Earth, a Travel Journal
Hello, and welcome. This month's report takes us to the western U.S. state of Oregon and some fantastic snowboarding. First a little background on the state of Oregon itself. Begin with a little prehistory by following this link to learn about...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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