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Budget Travel Tips 101
Everyone loves to travel (almost everyone). I certainly do. Believe it or not, doing it right and doing it on a budget takes a little skill, knowledge and practice. But the required skills are not difficult, the knowledge required is easy to obtain,...
Preparing to travel
The world has changed a lot in the past century. Thanks to the invention of airplanes and high-speed trains, today's world is wide open to travel. In a day's time, we can travel to the other side of the world without using our entire life's savings....
Private Aircraft Charter Services the new way of business travel
Air Broker Net is a leader in Private Aircraft Charter Service, Fractional Ownership and Aircraft Management. As an exclusive Air Charter Broker Service, they work with an expansive global network of certified operators and airports. Think of them...
Traveling on business ? Need Internet access?
Travelling on business? Need Internet access? iRoam now offers Internet access at over 22000 access points worldwide. This includes dial-up, wired broadband, and wireless broadband at the many hotspots worldwide. This includes hotels, airports,...
Travelling To Spain - The Spanish Regional Travel Guide
Up to 60 million visitors travel to Spain every year to delight in the country’s 315 sunny days and its rich and diverse history and culture. As a result the Spanish government spend millions of Euros per year on the travel and transport...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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