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Holiday Travel Packages
Tips for the right holiday travel package
Well it is not usually wise to be traveling during holidays as
these are the times when almost every other person in the world
is traveling. It is of course best to plan ahead or book ahead
and go to...
Saving Money On Travel These Holidays
Holiday travel is expensive! Gas prices are unpredictable, hotel
rates can be high for the peak travel season, and rental cars
are always more pricey than you'd like them to be. Thanks to
online coupons you may find a great deal of savings on the...
Travel Insurance Polices
Tips on Travel Policies
Getting travel insurance before traveling is a smart idea.
All-inclusive travel policies cover trip cancellation and even
medical and theft circumstances. Check out the following tips to
land you on a better...
Travel Tips When Visiting Europe
Five important tips in traveling Europe
Traveling through Europe is definitely an exciting experience.
To ensure a smooth and enjoyably safe tour, here are some tips
for your Europe vacation.
1) Documents.
* All of the people in...
Travelers Checks Versus Debit Cards
My first time overseas, I had to exchange cash in $200 of travelers checks to pay a mountaineering guide who hadn't heard of American Express. The bank charged me $8. During the same trip, I used my debit card at an ATM to get $200 from my checking...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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