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Accommodation Travel Tips
BEFORE YOU GO Do a hotel research on the net looking not
only for the cheapest rates but also considering the amenities
and services provided, location, possible references from other
people. Travel guidebooks can also be very helpful for...
Best Price Cruises! A Few Simple Steps To Booking Cruise Travel Deals Online
To find the best price cruises online and booking them with
confidence, you need to understand a few things about how the
cruising industry comes up with their lowest price, and follow a
few simple steps that the travel professionals at your...
Rail Travel Tips
Traveling by train, in itself, is fun. The continuous jostling
of the compartments, screeching of train brakes and the loud
horns make train traveling a real fun. However you need to take
care of certain things while traveling, so that the...
Reasons We Love Traveling To Florida & You Will Too!!
I think that we have been to over a dozen beaches and cities in Florida. It seems to be the place we choose whenever we travel for a number of reasons. Maybe you have a certain destination you love, and like us, want to venture out and try new...
Why Buy Travel Insurance?
When you choose to travel, you take the risk of lost luggage, flight cancellations, reservation cancellations, theft and many other situations which may cause anxiety. Planning a vacation is stressful enough without having to worry about something...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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