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Informative Articles

First Class Airfare: How the Rich Travel
First Class Airfare: How the Rich Travel Have you ever wondered what all entails first class airfare, but never knew where to look? First class airfare can cost up to 15 times more than the regular fares for the same trip. So what do travelers...

Home Travel Agent: Will I Be Able To Live On My Home-Based Travel Agent Salary?
Does travel to places like Fiji, Rome, Italy, Hong Kong, Bora Bora, Paris, London, and Australia sound like something you want to do? Would you like to stroll on secluded beaches, dine in quaint little restaurants, or wander around in ancient...

New Requirements for Travelers Between the United States and Western Hemisphere
Travelers to and from the Caribbean, Bermuda, Panama, Mexico and Canada will be required to have a passport to enter or re-enter the United States. This is a change from prior travel requirements and will affect all United States citizens entering...

Pack List for a Cruise--and other Travel Tips
What you bring on a cruise depends a great deal of the kind of ship it is.........casual or elegant.........and your plans for "fine dining". If you are sailing a ship with all the elegant evenings, this takes special forethought on your part....

What do you need to know about Ireland travel
Ireland is an exotic tourist spot. It is popularly known for the myths, magical incidents and legendary stories associated with it. Numerous tourists from all round the world are magnetized to view this bewitching place. The wonderful Ireland...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.