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Blackpool's Basic Travel Guide
Blackpool is the most popular seaside resort in the United Kingdom, where around 4 million visitors come every year to have a good time. Blackpool is located on the North West coast of England and has a population of 150,000 people. Its attractions...
Travel Tips: Preparing For A Vacation In Africa
There are many new and exciting things to see in Africa. There is no way anyone could possibly see everything there is to see in one trip. This is why travelers need to decide exactly what they want to see before taking their trip so they can book...
Travel To Russia - Baikal Lake
One of the most spectacular and unspoiled places on earth, which attracts tourists worldwide, is lake Baikal, the deepest lake in the world.
This lake is considered to have the purest and most tasteful water known to man. The water in the lake is...
Travelling Around Murcia Spain
The Autonomous Province of Murcia in Spain is easily found on
the map because it touches borderlines with Alicante on the
Costa Blanca passing through Torrevieja and you will know that
you are in the region of Murcia because you will be surprised...
What you need to know about- paris travel
Life never sleeps in the capital city of France- Paris. The City of Lovers or the City of Lights, the city of Paris is exceptional for it has not just one but a multitude of attractions that leave each and every visitor bizarre. The aura of the city...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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