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Informative Articles

Caribbean Travel - Choosing the Perfect Vacation Spot
Close your eyes and imagine a Caribbean vacation. Done? The images you called to mind probably contained pristine white beaches, aquamarine waters, and plenty of palm trees. Fortunately, the Caribbean is full of enough beautiful beaches to satisfy...

Chengdu Travel, an Easy-going City
Located in the west Sichuan Basin of Southwestern China, Chengdu was once cited by a magazine as the most stress-free city in China. Bestowed with rich rainfall, fertile land, and a low cost of living, Chengdu is imbued with an atmosphere of ease...

GOLDEN RING of Russia - Travel Guide, Part 2
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Insuring Your Travel on a Shoe String
Cheap travel insurance isn't necessarily about who's asking the lowest premium. Cheap travel insurance is about knowing your choices, perusing all the options and discarding the coverage you don't need. If you end up with cheap travel insurance that...

Travel Germany: Oktoberfest
Travel Germany: Oktoberfest Travelers to Germany during late September and early October are in for an Oktoberfest treat: two solid weeks of beer drinking, revelry and entertainment. For a glimpse into the festivities, as well as some of the...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.