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Informative Articles

Add the New Braunfels Texas Wurstfest to Your Fall Travel
GEMÜTLICHKEIT (warm friendliness, good cheer) “Willkommen zum WURSTFEST! Prosit, und hab' Spasz!” is the slogan for this really appealing annual event. It means “Welcome. Cheers! To your health, and have fun!” Combining a unique German community...

Hungary Travel - Lake Balaton, Visegrad and Szentendre
When visiting Hungary, it is easy to fall in love with Budapest and never venture beyond the city. If this happens, you'll rue the day you missed a chance to visit Lake Balaton, Visegrad and Szentendre. Lake Balaton Lake Balaton is located in...

Should You Purchase Travel Insurance?
The determination of whether you should purchase travel insurance is a determination of whether you want to assume nothing bad can happen during your travels, or whether should something bad happen you can adequately resolve these unforeseen events....

Travel Guide and Tourist Attractions
How many times have you experienced going to a place that seems interesting yet you have no idea what are the tourist attractions that city or country has to offer for its visitors? You would be fortunate enough if you have a friend, a family member...

Traveling Light - Important Packing Considerations
When you're planning a trip, you've got a lot to think about in terms of packing. It can make all the difference in whether your vacation or trip is a blast or a bore - if you forget something important, you could end up seriously regretting it....

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.