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Informative Articles

All inclusive travel planning
Ever tried to cram all your travel plans into one small budget and short schedule? If you have, you will know the true meaning of a frugal and haphazard vacation. Some people think that all-inclusive vacation packages leave very little space for...

All You Need to Know About Travel Humidors
When humidors where first created by Zino Davidoff in the early 20th century, they were large cellar humidors which certainly made for restricted travel. One now had the ability to strive for the perfect cigar, but only from home. Most people would...

Indochina Travel and Tours
Indochina travel is Vietnamese international tours company based in Hanoi indochina tour packages discovery indochina vacation travel explore indochina tours, holiday to indochina travel adventure vietnam travel company, discover indochina vacations...

Tips For Traveling With Kids
TIPS ON HOW TO ENJOY TRAVELING WITH KIDS Thinking twice on bringing your kids along when you travel? Traveling with children need not be stressful. Here are few tips on how you can enjoy your trip with less trouble and more fun. *Plan...

Travel Safety Tips
"A safe journey is what your loved ones wish for every time you leave town and following some simple travel safety tips goes a long way in ensuring that you return home unharmed. While terrorism is emerging as a growing concern for...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.