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Informative Articles

Do Your Homework Before Traveling
When planning a trip, it is advisable to spend some time doing research even if you are booking through a Travel Agent. This research could save you a significant amount of money and perhaps prevent a miserable stay in a sub-standard hotel. Many...

How To Save Money When Traveling
Do you know you can go on a 7-day cruise for half the price? Or visit Europe for 15 days for only $2,000 per person including airfare, hotels, car rental and meals? If you follow these steps, you can save more up to 50% in travel expenses....

Travel Tips For Getting Through the Airport Easier and Quicker
Traveling is different now than it was before 9/11. Arriving at the airport even earlier than before, standing in line longer while waiting to pass through security, having luggage x-rayed, and being pulled aside for random security checks make the...

Valencia Spain - What A Great Travel Experience
Valentia, dating back to 137 B.C., is what we now know as Valencia, Spain. If there was any confusion as to where Valencia is or what it is known for, the city's renovation with breathtaking architecture turned into museums, aquariums and Imax...

What you need to know about - thailand travel
Thailand is one of those destinations, which is forever teeming with tourists. The country holds an exclusive position in the hearts of all vacationers for the place has much more to offer than anyone can expect. Thailand lies in the South East Asia...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.