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Informative Articles

AAA Expects 1.7 Percent Increase in Holiday Travel
Americans will travel in potentially record-high numbers this Christmas-New Year's holiday, despite travel costs that are up nearly across the board. AAA estimates that 63.50 million Americans will travel 50 miles or more from home this ...

Accommodation Travel Tips
BEFORE YOU GO Do a hotel research on the net looking not only for the cheapest rates but also considering the amenities and services provided, location, possible references from other people. Travel guidebooks can also be very helpful for...

Is Purchasing Travel Insurance Smart?
To answer the question "is purchasing travel insurance smart?" let's look at what insurance is. When you purchase insurance - health insurance, homeowner's insurance, car insurance, life insurance, or travel insurance - you're not making an...

Travel Journals - Preserve Your Travel Experiences
Traveling is a great way to escape the rat race and experience new cultures and places. Alas, your experiences can fade with time. The best way to prevent this is to keep a travel journal for your trips. Travel Journals Take a minute to give...

World Travel - Hints on how to do It
If you have set your mind on traveling around the world, you might run into the difficult task of having to make a hard choice: where do you want to go? The multitude of destinations and travel options is great, but it is also something that...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.